Shop Xhilaration

Xhilaration is one of the top exclusive brands manufactured and sold by Target. Introduced in 1996, the line of apparel, bedding, accessories, and more specifically targets girls and young women with fun, trendy styles. The history of the Target Corporation dates back to 1902, when George Draper Dayton opened the massive Dayton Dry Goods Store in Minneapolis, Minnesota. The company grew into a multimillion-dollar enterprise within its first few decades, in spite of the death of its founder and the turmoil of the Great Depression. In the 1950s, control of the company passed to five Dayton cousins, who began to start thinking about expansion. The first Target discount store was opened in 1962 and ushered in a new era of success for the corporation.

The Dayton Company acquired a number of retailers across the country during the latter half of the 20th century, and it used its newfound national presence to grow the Target chain. Soon, Target became the company's leading moneymaker, and the name of the corporation was eventually changed. Today, there are more than 1,900 Target stores spread across the U.S. and Canada. Target is the country's second-largest discount retailer, and it sells both major name brands and exclusive store brands.

Babies & Kids Merchandise


The kids' clothing from Xhilaration exclusively targets young girls with its bright colors and loud patterns. Styles combine fashion with functionality, and categories include tops, bottoms, dresses & skirts, underwear & bras, socks & tights, and swimwear. Popular tops such as sweaters, sweatshirts, hoodies, camis, and tanks feature fashionable prints and a wide range of colors. Bottoms mostly emphasize comfort, including leggings and sweatpants. You'll find T-shirt dresses, A-line dresses, and maxi dresses as well as printed skirts for summer casualwear. Bras, panties, socks, and tights are all available in several different bright and fun styles. The swimwear collection from Xhilaration is one of the most well rounded, and it includes both one-piece and two-piece swimsuits, as well as options like tankinis, bandeaus, and more.

Older girls will love the broad selection of juniors' options from Xhilaration. Swimwear and intimates continue to be the best-stocked categories, but you'll also find a wide assortment of casualwear. The brand's tops feature adornments like lace, ruffles, graphics, and knits, while bottoms include a range of skirts, pants, leggings, and more. Sleepwear is another specialty from Xhilaration, and options such as pajama sets, nightgowns, rompers, robes, and leggings will keep tweens and teens comfortable all night. The brand's home décor line is just as popular as its range of apparel, and it includes bedding, furniture, and decorations like curtains and throw pillows that allow girls to customize their rooms.

Mom rating

The styles offered by Target under the Xhilaration label are unabashedly devoted to letting girls enjoy dressing like girls. Bright colors and cutting-edge fashions are designed to make girls feel cute and comfortable just being themselves. Target has a longstanding history behind its stores and its exclusive brands, which is certainly reflected in the quality and comfort of Xhilaration. Whether your daughter is in the market for fun tops to wear to school, comfortable pajamas, the perfect swimsuit, or a chic dress, it's easy to find styles that will appeal to girls of any age. The home décor items from the brand are also the perfect choice for your daughter to decorate her room because they provide fun, quality options with a distinctly feminine flair. On the whole, we give Xhilaration 4.5 out of 5 stars.

Women's Merchandise


The line of Xhilaration clothes for women covers a wide range of ages. The juniors' collection is actually one of the most complete categories, and these clothes can be worn be teens and young women. Tops include options like tees, tanks, kimono tops, blouses, crop tops, and more. Cardigans, vests, blazers, pullovers, and jackets can all be worn for light coverage in cold weather. You'll find a range of dress styles like fit-and-flare, bodycon, v-necks, trapeze dresses, and shift dresses. Pants are mostly meant for casualwear and include styles like gauchos, loungepants, and palazzo pants. The brand makes a large assortment of swimwear, including bikinis, one-piece swimsuits, and cover-ups.

Moving away from the clothes technically defined as juniors', you'll find an array of hosiery options that includes leggings, socks, and tights with various patterns and prints. Intimates is another major Xhilaration category, and you can choose among bikini, hipster, thong, and boyshort panties. In terms of bras, options include push-up bras, demi bras, and bralettes. Sleepwear is divided into women's and juniors', but many of the styles actually overlap. Robes, pajama sets, sleep pants, yoga pants, flannels, tanks, and shorts all promise a great night's sleep. Xhilaration also specializes in a number of categories beyond apparel, and you'll find accessories, jewelry, watches, shoes, and home décor items from this unique brand.

Our rating

The distinction between women's and juniors' can be a little confusing when you want to shop for clothes from a brand like Xhilaration. If you actually look at the outfits side by side, however, it quickly becomes clear that there is very little difference besides the classification. Women shouldn't be afraid to raid the juniors' rack, therefore, as long as they still feel comfortable in the sorts of styles found there. This brand makes an effort to cover all the basics of your wardrobe, but it features designs with a trendy, almost bohemian twist. Clothes are made to be comfortable and functional in addition to showcasing style, and they are the perfect choices for teens and twentysomethings. Middle-aged and older women might not connect as strongly with some of the brand's styles, but there are several muted options that ladies of all ages can appreciate. We give Xhilaration 4.5 stars out of 5.


  • Established 1996
  • Trendy girls' and women's apparel and accessories
Sold at:
Target stores and online
Types of items:
Tanks, tees, leggings, sweaters, dresses, skirts, underwear, bras, tights, socks, swimwear, sleepwear, home décor, bedding, curtains, furniture
Related brands:
Circo, Cherokee, Mossimo Supply Co., Merona, Just One You, Liz Lange Maternity
Our rating:

Hand-picked items from Xhilaration