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Jess McMahon and Toots Mondt essentially created professional wrestling in 1952, when they founded the Capitol Wrestling Corporation (later changed to Capitol Sports) to promote the sport. Over the next three decades, control over the most prominent wrestling organizations in the world passed down among generations of McMahons. In 1980, Vincent K. McMahon started Titan Sports and took on the initials WWF (which stood for World Wrestling Federation). Two years later, McMahon bought out Capitol Sports from his father to establish the largest promotion organization in the country. The company began to broadcast events on syndicated television across the U.S. and made stars out of athletes like Hulk Hogan and Brutus Beefcake. The WWF soared to new heights in the mid-'80s with its WrestleMania extravaganzas on pay-per-view.

In the late 1980s, WWF executives acknowledged that its events were not legitimate competitions, but rather a new form of sports entertainment with storylines and characters. This admission eventually led to the rebranding of the company as World Wrestling Entertainment, Inc. (WWE). A publicly traded business since 1999, WWE continues to produce major event matches that are aired on TV and via digital streaming. The company currently maintains two sets of rosters, known as Raw and SmackDown, which have their own talent and storylines. WWE has millions of fans located around the world.

Babies & Kids Merchandise


Since WWE supporters tend to be avidly devoted to wrestling, many of them choose to show off their fan status with apparel and accessories devoted to their favorite athletes. A love for the events is also frequently a family affair, so you can find plenty of clothing options for kids in addition to adults. In apparel for babies and toddlers, the brand offers onesies, rompers, creepers, bibs, and t-shirts. Youth apparel options include graphic tees, jerseys, sweatshirts, hoodies, jackets, sweatpants, swim trunks, and more. These products typically feature the logo or slogan of a wrestling superstar, and they are available in both boys' and girls' sizes. Accessories include jewelry, hats, sunglasses, backpacks, and lunchboxes. Popular WWE toys include vinyl figures, action figures, and toy championship belts.

Adult women are frequently WWE fans as well, so the brand makes plenty of apparel options for them to show their support. You can find graphic tees, tanks, long-sleeved tees, scoopnecks, and v-necks. Also available are shoes and sandals emblazoned with wrestler logos. Women's accessories include bangle bracelets, rings, pendant necklaces, keychains, phone cases, and more.

Swap.com's Rating of WWE

When it comes to WWE wresting, people usually either "get it" or they don't. Fans are enticed by the entertainment value and love to track the storylines over time. Even if the plots are decided well in advance of each event, it's still fun to pick a favorite competitor and cheer them on. The merchandise team at WWE definitely understands its audience, so its selection of apparel, toys, and accessories is carefully crafted to appeal to the brand's base. If you are a fan, then you can almost definitely find several items that you'll enjoy. On the whole, we give WWE 4 stars out of 5.


  • Established 1952 (Capitol Wrestling Corporation)
  • Professional wrestling fan merchandise
Sold at:
WWE events and online
Types of items:
Graphic tees, hoodies, tanks, sweatpants, creepers, rompers, bibs, jerseys, swimwear, jewelry, hats, vinyl toys, action figures, costumes, video games
Our rating:
All WWE items

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