Under Armour Sport Clothing & Gear at Discount Prices

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The idea for Under Armour was born on the football field. Founder Kevin Plank was the special teams captain for the University of Maryland in 1995, and he was fed up with needing to change his cotton t-shirt several times a day during the season because it would get soaked in sweat. After he graduated, Plank set out to design a new moisture wicking shirt that would stay light and dry no matter what conditions it was subjected to. He maxed out his credit cards designing and building a prototype, but within a year, he had successfully created the first Under Armour HeatGear t-shirt. After selling his products to one football team, word began to spread, and soon the demand for Under Armour products was so great that Plank set up headquarters in Baltimore.

In the late '90s, Under Armour officially became a household name when filmmakers opted to use the brand's shirts in two major Hollywood blockbusters, Any Given Sunday and The Replacements. Following the company's success in the wake of these movies, it officially formed partnerships with Major League Baseball and the National Hockey League. Under Armour expanded its product lines to include choices for women and kids in the early 2000s, and the company officially went public in 2005. Over the last decade, the brand has been endorsed by major athletes, including Lindsey Vonn, Ray Lewis, Tom Brady, and Michael Phelps. Its products are represented in almost every professional sport played around the world.

Babies & Kids Merchandise


It's easy to find Under Armour products in men's, women's, and kids' sizes for any athletic endeavor you're interested in. Children's clothes start with infant tops, bottoms, bodysuits, and shoes. There are also specific lines for toddlers and little kids as well gear for boys and girls in sizes 8-20. The boys' and girls' gear lines begin to incorporate all of Under Armour's design technology to help kids live up to their full sports potential. HeatGear clothes stay dry and light, no matter how much you may sweat out on the field. They also help regulate your body temperature and can keep you from overheating. ColdGear clothes, on the other hand, are designed to keep you insulated when you're outside in cold weather. Under Armour also produces clothes that can protect you from the sun as well as options for kids featuring favorite superheroes like Batman, Superman, and the Transformers.

As older kids move into adult sizes, you can tailor your Under Armour selections to fit almost every sport imaginable. The company makes product lines specifically for yoga, golf, baseball, running, soccer, basketball, football, training, hunting, fishing, surfing, swimming, and more. Under Armour has also branched out into shoes, and you can choose among running and training shoes, cleats, slides, sandals, hiking shoes, and boots for men, women, and children.

Swap.com's Rating of Under Armour

Keeping your kids safe and comfortable while they participate in their favorite athletic activities is the number one goal for most moms, and the types of technological advances made by Under Armour have improved playing conditions by leaps and bounds. The company has grown so much and expanded its lines to the point that many young athletes will never have experienced playing without Under Armour clothes. One of the best parts about this brand is that it offers something for everyone, no matter how your kids choose to spend their time. All the clothes are also available in a variety of colors and styles, so children can exhibit their personalities while staying comfortable. For the company's game-changing innovations, we give Under Armour 5 out of 5 stars.

Under Armour

  • Established 1995
  • Comfortable athletic apparel
Sold at:
Major retailers and online
Types of items:
Athletic shirts, t-shirts, hoodies, sweatshirts, jackets, shorts, leggings, pants, tights, running shoes, walking shoes, cleats, boots, sandals, sports bras, underwear, uniforms for every major sport, bags, backpacks, sunglasses, hats, headbands, mouthguards, protective equipment
Related brands:
Under Armour outlets
Our rating:
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