Two Hearts Maternity Clothing at Discount Prices
Destination Maternity holds the distinction of being the top manufacturer of maternity clothes in the world, and its exclusive line for Sears and Kmart--Two Hearts by Destination Maternity--offers quality clothing at an affordable price. Back in 1982, the company that would eventually become Destination Maternity was founded by 28-year-old new mom Rebecca Matthias. Naming her venture Mothers Work, Matthias sought to create a maternity line that pregnant women who were also business professionals could feel comfortable wearing in the office. Mothers Work grew exponentially over its first decade, and in 1995, it acquired two popular maternity brands: A Pea in the Pod and Motherhood Maternity. Today, the company (which was renamed Destination Maternity in 2008) operates almost 2,000 retail locations worldwide.
In 2004, the brand formed its first partnership with Sears, offering an exclusive line of clothes called Two Hearts. The initial collection lasted until 2008, and then was re-launched in 2009 for sale at more than 500 Sears locations and more than 100 Kmart stores. After the Kmart Holdings Corporation bought out Sears, Roebuck, and Company in 2005, it renamed itself to Sears Holdings, and it continues to operate both popular chains. The new Two Hearts by Destination Maternity collection officially replaced the existing maternity lines at both stores. The companies strive to keep their clothes reasonably priced (most items are less than $30), and the collection includes all the items moms-to-be and new moms might need.
According to the mission statement released alongside the Two Hearts by Destination Maternity product line, the designers realized that pregnant women want access to all the same styles of clothing that they've always liked to wear. These clothes just need to be manufactured to accommodate a changing body. The collection includes the latest fashions in sportswear to help you stay active as well as more formal clothes for career-oriented women. It also features dresses, lingerie, swimwear, and casualwear like jeans and tees that are designed to accent the beautiful pregnant silhouette. Adjustable support belts with built-in panties are one of the most popular items in the line, and they can help prevent the weight of your bump from hurting your back. Once you have given birth, the Two Hearts by Destination Maternity line features sleepwear and tank tops specially designed to make nursing easier and more convenient.
When women are in the market for maternity clothes, they tend to focus their search on products that fit their budget while still being comfortable and stylish, and Two Hearts by Destination Maternity certainly fits those criteria. By bringing together the leading name in maternity fashion and two of the nation's top department stores, this collection established itself as one of the most accessible lines on the market. All the companies involved have a reputation for producing quality clothes that will certainly last throughout your pregnancy, and the selection is wide enough that you should have no problem rounding out your wardrobe. We give Two Hearts by Destination Maternity 4 out of 5 stars.
Two Hearts MaternityAbout
- Established 1982
- Comfortable maternity clothes
- Sold at:
- Sears, Kmart, online
- Types of items:
- Maternity sportswear, dresses, lingerie, swimwear, sleepwear, jeans, tees, nursing sleepwear, nursing tanks
- Related brands:
- Destination Maternity, A Pea in the Pod, Motherhood Maternity, Oh Baby by Motherhood