Total Girl

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Total Girl is an exclusive line of stylish apparel for girls that is manufactured for and sold by JCPenney. It was established in 1997 and has catered to young women ever since. Entrepreneur James Cash Penney moved to Colorado in the late 1800s and began to work at a retail franchise known as Golden Rule. The owners decided to partner with Penney, and he spent several years helping run his own stores within the franchise. In 1907, Penney dissolved his partnership and bought out several of the Golden Rule stores he'd opened. By 1913, he had created a new masthead called JCPenney and renamed all the stores under his control.

JCPenney grew quickly and had reached all 48 states by 1941. The company's success peaked in 1973, when it was running 2,053 stores across the country. It started to decline during the 1974 recession, however, and has never fully recovered. With the advent of the Internet, the company has gradually phased out its catalog division in favor of an e-commerce presence. Today, there are about 1,000 JCPenny stores remaining in the U.S. The retailer has been working to rebrand itself over the last several years to prove its relevance, and one of the major steps taken has been to introduce more exclusive lines like Total Girl.

Babies & Kids Merchandise


The main demographic for the Total Girl line is young girls and tweens. Favoring bright colors like pink, the brand is distinctly feminine while still maintaining a commitment to producing age-appropriate clothing. Tops run the gamut from standard graphic tees to more intricately stylized tunics, tanks, and blouses. Light outerwear options include hoodies, sweatshirts, jackets, and more. Popular materials for many of the brand's products include denim, faux-leather, and twill. Total Girl's dresses and skirts are strictly casual and are designed to adhere to the latest fashion trends.

In terms of bottoms, leggings are extremely popular and available in a number of colors and prints. You'll also find a selection of jeans and shorts in various colors, styles, and washes. Certain products are grouped together and sold as complete outfits, which can usually save you some money. Total Girl loungewear is perfect for use around the house because it's designed for optimal comfort. Options include fleece pants, flannel sleep sets, and thermal pajamas. Other basic essentials from Total Girl include underwear like hipsters, briefs, and bikinis. You'll also find tanks and camis to wear underneath other clothes.

Mom rating

So many clothing lines for young girls today try to push the boundaries in terms of what is age-appropriate, and many parents are frustrated with options that show so much skin. Total Girl, on the other hand, still finds a way to be trendy without ever crossing the line. Essentials can become some of the centerpieces of your daughter's wardrobe for many years because the brand ranges from size 4-16 as well as stretching from small to XX-large plus. Your little one will love embracing her femininity and showcasing the latest styles while still distinctly dressing her age. The brand itself has also been around for almost two decades and carries the longstanding reputation of JCPenney, one of America's most trusted retailers. We give Total Girl 4.5 stars out of 5.

Total Girl logo
  • Established 1997
  • Trendy clothes for young girls and tweens
Sold at:
JCPenney stores and online
Types of items:
Graphic tees, blouses, tunics, tanks, leggings, jeans, shorts, sweaters, pajamas, cardigans, underwear, light jackets, hoodies
Related brands:
Duo Maternity, Okie Dokie, Arizona, Wendy Bellisimo, Xersion
Our rating:

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