The brand known simply as SO is owned, manufactured, and exclusively distributed by Kohl's. The line features clothes for girls who wear kids' and adult sizes, and it runs the gamut in terms of affordable styles. The longer version of the brand name is "SO... So Real. So Right." It was first trademarked in 2004 by the Kohl's Corporation.
Kohl's was founded in 1946 by Maxwell Kohl, who operated a small chain of grocery stores in the Milwaukee area of Wisconsin. In 1962, Kohl decided to expand his company and launched the first Kohl's Department Store. Pricing generally fell somewhere in between the discount stores and the high-end department stores, and Kohl's has always remained in that niche. The company was acquired in the early '70s by the British holdings firm BATUS, but it was bought back in 1986 by a group of private investors--led by many executives in Kohl's senior management. Today, the Kohl's Corporation operates more than 1,000 stores across the country and is one of the largest retailers in the U.S. In addition to selling goods from well-known manufacturers, the company also makes several of its own brands, and SO is one of the top lines of clothing for young girls, tweens, and teens.
Colorful and trendy, the wide range of garments available from the SO brand includes options for every element of your daughter's wardrobe. Short-sleeved tops include very basic solid tees and tanks as well as styles with wilder patterns and designs. You'll find tops with ruffles, sequins, lace, graphics, and more. Long-sleeved garments are available in popular styles like crewnecks, sweatshirts, hoodies, thermals, and button-downs. The selection of SO bottoms features options for every season. You'll find jeans, yoga pants, leggings, jeggings, and sweats to wear when the weather is cold, as well as performance shorts, denim shorts, Bermuda shorts, and roll-cuff shorts for the summer. In-between options like capris and skimmer pants are perfect for spring and fall. A number of skater dresses and maxi dresses give girls casual options in a range of different colors and patterns.
Other popular styles in the SO line include pajamas (such as sleep shorts, tank-and-shorts sets, and loose-fitting pants) as well as swimwear, including one- and two-piece swimsuits and cover-ups. The underwear selection from SO for older girls features sports bras and soft cup bras for optimal comfort.
Kohl's is well-known for partnering with top manufacturers and other companies when designing and distributing its exclusive brands, so you can be sure that the clothes in the SO line are made with only the top materials. The store is also one of the most service-centric retailers in the country and is committed to customer satisfaction. When choosing your favorite styles from the SO brand, you and your daughter are likely to be limited only by the sheer number of choices. In tops and bottoms, especially, SO features hundreds of different styles for younger kids and older kids alike. In general, this brand is most likely to appeal to tweens and teens, but young girls will also appreciate the styles--especially if trying to dress like their older siblings. All things considered, we give SO 4.5 out of 5 stars.