Maurice "Robbie" Robinson knew from a young age that he wanted to be a publisher. After graduating from Dartmouth College in 1920, he set up an office for the Scholastic Publishing Company in his mother's sewing room in Wilkinsburg, PA. There, he created the first few issues of a magazine called The Western Pennsylvania Scholastic, which reported on news for local youth. In 1926, the company published its first book--a collection of short stories by promising young writers. When paperbacks became less expensive to publish after World War II, Scholastic entered the burgeoning school book club market and offered classic titles at affordable prices. Book clubs and scholastic magazines would continue to be hallmarks of the company's business model for several decades to come.
In the '90s, Scholastic began to dabble in education technology and created software that helped kids learn to read, write, and do math. On the publishing side, the company acquired the U.S. distribution rights to the Harry Potter series, which would go on to become the bestselling children's books of all time. It also publishes other popular series for both kids and young adults. Today, the company is the largest distributor of children's books in the world and is also a leader in both digital and print materials for K-12 students.
Babies & Kids Merchandise
Books are the most popular products offered by Scholastic, and they cater to a very broad age range. Picture books are designed to be read aloud to kids, and they help create a love of reading that the publisher hopes will last a lifetime. In addition to standalone titles, the brand publishes series like Clifford the Big Red Dog, I Spy, The Magic School Bus, and more. As kids start to grow older and learn to read on their own, they can move on to popular Scholastic titles like The Baby-Sitters Club, The 39 Clues, Goosebumps, and Captain Underpants.
The Harry Potter books bridged the gap between young adult fiction and adult literature--which was one reason why they became such a phenomenon. Scholastic struck gold again when it also began publishing the Hunger Games series, which transcend age as well. When it comes to education technology, Scholastic partners with companies like LeapFrog to release interactive books and games that use recognizable characters to promote learning. Many of the brand's book series have also inspired the creation of games and puzzles that promote greater interactivity.
Swap.com's Rating of Scholastic
For almost a century, Scholastic has established itself as the premier publishing house for books that kids love. The brand is responsible for introducing audiences across the globe to memorable characters that have shaped generations and become pop culture icons. First and foremost, however, Scholastic promotes a love of reading and learning among its customers. No matter what age your kids are, you can find a wide array of Scholastic books that will stretch their minds and shape their imaginations. The company's education technology division also regularly helps define the best ways to marry tested teaching techniques with new innovations. We give Scholastic 5 stars out of 5.
- Established 1920
- Children's books
- Sold at:
- Major retailers and online
- Types of items:
- Picture books, chapter books, young adult books, education technology, games, puzzles, video games, stuffed animals
- Related brands:
- Harry Potter, Clifford the Big Red Dog, Goosebumps, The Hunger Games, I Spy, Klutz
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