Say What

Shop Say What

In 2010, American Attitudes began designing and manufacturing a new line of apparel called Say What. The company, which has been based in New York City since 1998, specializes in creating clothes that can be sold by both major retailers and specialty stores in the U.S., Canada, Mexico, and Europe. With Say What, it put the focus on trend-driven juniors' and women's apparel. Clothes are available at moderate prices, however, to give teens and young women affordable access to the latest fashions. Say What strives to produce clothes for practically any occasion--be it casual or more formal.

American Attitudes owns production facilities in Brooklyn and works closely with its factories in Shanghai to ensure that it always keeps a close eye on its design and manufacturing processes. The Say What team includes sophisticated professionals with decades of experience working in knitwear. From concept to completion, the creation of Say What clothing is done entirely in house, and Say What is particularly well known for its strict attention to detail. Technology also plays a major role in the brand's process, and its designers are constantly researching the latest stitching techniques and materials so that its clothes can attain the highest possible quality standards.

Women's Merchandise


Say What apparel is available in both juniors' and women's sizes, and it puts a trendy slant on casualwear. In tops, you can find options like tees, tanks, v-necks, camis, long-sleeved shirts, and more. Many of these products feature unique designs and adornments, or they might have straps or cutouts that make them stand out. Sweaters and cardigans are also popular products from Say What. Choose among many different materials in a wide array of colors. Stripes, patterns, and embellishments are common, and you can also find sweaters that feature open knits, cabling, turtlenecks, cowlnecks, and more.

The brand's dresses complement almost any occasion. You can find options for casual daywear in addition to products designed for work or a night on the town. Popular styles include bodycon dresses, floral dresses, sweater dresses, maxi dresses, sundresses, party dresses, and more. Coats and jackets add a stylistic flair to functional outerwear, and you can choose apparel for varying levels of cold. In bottoms, Say What offers lots of leggings in different colors, as well as skirts, palazzo pants, and more. The brand's intimates include bras, panties, corsets, and lingerie.

Our rating

Probably the most common complaint among women who are interested in the latest fashion trends is that it can be difficult to dress in style when so many designer brands are financially unobtainable. Companies like American Attitudes have responded to demand by creating labels that integrate many of the features of luxury brands for a fraction of the price. Say What takes some of the most basic apparel categories and approaches them with a fashion-forward mentality. By adding certain adornments and making stylistic choices, the brand's apparel looks much more expensive than it actually is. Say What also manages to make bold choices without alienating customers who prefer more traditional apparel, which is why it can appeal to almost anyone. We give Say What 4.5 stars out of 5.

Say What

  • Established 2010
  • Fashion-forward casualwear
Sold at:
Department stores and online
Types of items:
Tees, tanks, blouses, camis, sweaters, cardigans, turtlenecks, cowlnecks, dresses, skirts, jackets, leggings, palazzo pants, bras, panties, lingerie
Related brands:
American Attitudes
Our rating: