Founded in Australia in the late 1960s, Quiksilver became one of the world's leading manufacturers of surf, ski, and swim apparel during the late 20th century, and the company established a United States headquarters in Huntington Beach, CA. Since Quicksilver catered almost exclusively toward men, executives decided to branch out with a new line that sold women's clothing in 1990. The Roxy brand debuted later that year and enjoyed almost immediate success. After expanding into general sportswear and denim within just a few years, one of the key innovations by the new brand came in 1993 with the advent of boardshorts for women. Roxy was quickly becoming one of Quiksilver's most profitable divisions, and the brand established a reputation for itself as a go-to for professional female athletes.
A girls' line was launched in 1996 and drew in a whole new demographic for Roxy to target. The manufacturer also expanded on its selection of sports equipment to ensure that enthusiasts would have access to all the best gear. In addition to distributing apparel through various specialty retailers, the brand also launched its own chain of Roxy stores in 1997, which have expanded to markets across the globe. Quicksilver retail stores also sell some Roxy apparel and ensure an even greater brand presence.
Babies & Kids Merchandise
The Roxy collections for girls are divided into three age categories: baby 6-24 months, girls 2-6 years, and girls 7-14 years. Swimwear options in all three age groups include bikinis, tankinis, one-piece swimsuits, rashguards, and boardshorts. You can also find plenty of heavy outerwear (specifically designed for young skiers), such as parkas, snow jackets, snow pants, hats, gloves, and more. In terms of everyday apparel, Roxy offers casualwear that perfectly complements a day at the beach--or a day spent practically anywhere else. Graphic tees and tanks give a nod to the laidback lifestyle that the brand particularly caters to. You'll also find an assortment of day dresses, hoodies, sweaters, jeans, and loungepants.
The women's apparel selection continues many of the same trends offered in kids' clothes, but it has an even broader array of styles. Swim, surf, and snow are each given their own unique categories, and it's easy to find Roxy versions of pretty much everything you'll need to suit up for these popular sports. Fitness is another major division of the women's collection, and you can stock up on exercise tops, running shorts, leggings, workout pants, sports bras, and more. Casualwear options run the gamut for both warm and cold weather, and they include plenty of tops, layering clothes, jeans, pants, jumpsuits, rompers, and dresses. In shoes, you'll also find sandals, boots, flip-flops, and slip-ons.
Quiksilver executives thought they were taking a risk when they first started to think about introducing a women's brand, but it has turned out to be a very profitable gamble. Today, Roxy has become essentially synonymous with activewear and outdoor apparel for girls and women of all ages. The brand has a unique understanding of the clothes its niche demands, and it perfectly appeals to its target demographic. Since its parent is Quiksilver, it also has a great reputation that has undoubtedly helped bolster its success. We give Roxy 5 stars out of 5.
- Established 1990
- Activewear and sports apparel for girls and women
- Sold at:
- Roxy stores, Quiksilver stores, specialty stores, online
- Types of items:
- Swimwear, boardshorts, wetsuits, rashguards, surf apparel, skiwear, jackets, snow pants, graphic tees, tanks, thermals, layering clothes, parkas, dresses, skirts, jeans, shorts, loungewear, pajamas, flip-flops, sandals, boots, handbags, sports gear, accessories
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