Childrenswear buyer and mother Sally Synott founded Pumpkin Patch in Auckland, New Zealand, in 1990. The brand began as a catalog business, but high demand quickly prompted Synott to open her first retail store. Within a few years, Pumpkin Patch had expanded into Australia, and it began selling clothing online in 2001. Through a distribution deal with Nordstrom, the brand became available in the United States in 2002. Pumpkin Patch went public on the New Zealand stock exchange in 2004 amidst continued growth into international markets across the globe.
Pumpkin Patch has refreshed and rebranded its product line several times during the company's tenure to ensure that it keeps up with current kids' trends. It still frequently ventures into new territories around the world--both with ecommerce sites and retail franchises. Today, there are more than 200 Pumpkin Patch stores on six continents, and the brand's growth is showing no signs of slowing. The manufacturer has won many prestigious awards for both kids' clothes and maternity apparel. It also has made a name for itself by partnering with the Cure Kids charity, which raises money to benefit children with life-threatening illnesses. To date, the brand has helped raise more than $600,000.
Babies & Kids Merchandise
With clothing for kids of all ages, Pumpkin Patch is a truly diverse brand. Options for newborns include sleepsacks, bodysuits, all-in-ones, bibs, wraps, jackets, beanies, booties, and more. Many of the same clothes can be found in sizes for slightly older babies, but the brand also adds cardigans, leggings, tees, skirts, rompers, shorts, dungarees, polos, and swimwear. Clothes for girls are divided into little girl (toddler to 6 years), girl (5 to 12 years) and Urban Angel (8 to 16 years). Products for younger girls include graphic tees, tanks, capris, jumpsuits, button-downs, and jeans. Slightly older girls will find casual dresses, skirts, and floral tops, while tweens and teens can choose among more sophisticated dresses, joggers, harem pants, and more.
Moving up out of baby clothes, boys' apparel is categorized as little boy (18 months to 6 years) and boy (5 to 14 years). Graphic tees are popular among boys of all ages, and you'll also find jeans, chinos, cargo shorts, hoodies, cardigans, henleys, and sweaters. In shoes, girls' options include sneakers, ballet flats, sandals, boots, espadrilles, and slip-ons. Shoes for boys range from functional trainers to more stylistic sneakers, as well as sandals in several different styles. Pumpkin Patch offers several different types of accessories for both genders, including hats, gloves, scarves, hair accessories, socks, and more.
The relatively rapid growth of Pumpkin Patch around the world proves that it offers something unique and appealing to parents. The brand's promise ensures style, quality, and comfort as its most important ideals, and its commitment hasn't changed throughout its history. The company touts durability as one of its main selling points--even telling stories about how one article of clothing can be handed down to several kids in a family--which makes it an excellent brand to buy secondhand. Overall, we give Pumpkin Patch 4.5 stars out of 5.
- Established 1990
- Casual apparel for kids of all ages
- Sold at:
- Pumpkin Patch stores, department stores, specialty stores, online
- Types of items:
- Bodysuits, bibs, sleepsacks, all-in-ones, jackets, booties, beanies, t-shirts, polos, sweaters, cardigans, pullovers, hoodies, henleys, skirts, dresses, jeans, chinos, overalls, capris, leggings, shorts, sneakers, flats, sandals, hats, gloves, scarves, socks
- Related brands:
- Charlie&Me, Patch Maternity, Urban Angel