Pottery Barn Kids
Pottery Barn was founded in 1949 by brothers Paul and Morris Secon. The duo opened their first store in Lower Manhattan to sell American-made home furnishings. During its first few decades of operation, the company expanded coast to coast and opened stores across the country. In the mid-1980s, Pottery Barn encountered financial woes and was purchased by The Gap, Inc. The brand was sold to Williams-Sonoma, Inc. in 1986, and it continues to be a wholly-owned subsidy of that parent company today. Soon after changing hands, Pottery Barn launched its catalog division--which would go on to define the brand over the next few decades.
In the '90s, customers began clamoring for a selection of Pottery Barn products geared toward children. The company introduced its Pottery Barn Kids catalog in 1999, and the new sub-brand started opening retail stores a year later. In the early 2000s, Pottery Barn Kids also gained an online presence with the launch of its ecommerce division. The mission of the brand is to bring comfort, quality, style, and safety into customers' homes with its range of exclusive kid-friendly products. Today, there are more than 90 Pottery Barn Kids stores internationally.
With its diverse and broad range of textiles, furniture, and toys for little ones, Pottery Barn Kids offers products for practically every aspect of your tot's life. For babies, furniture options include cribs, bassinets, changing tables, dressers, armoires, nightstands, nursery chairs, bookcases, storage solutions, couches, and more. You can also find soft nursery seating and toddler conversion beds that will last your little one into his or her next stage of life. In bedding, the brand's products include crib sheeting, crib skirts, stroller blankets, bassinet bedding, and nursery collections. Bath options for babies include hooded towels, pajamas, robes, and other bath essentials. You'll also find plenty of other home décor solutions for your nursery, such as lamps, rugs, artwork, mobiles, room accessories, canopies, and more. Baby toys include rockers, plush toys, developmental toys, and bath toys.
Moving into products for slightly older children, Pottery Barn Kids has several options. Furniture includes mattresses, bed frames, bunk beds, loft beds, dressers, desks, chairs, and playroom accessories like tents, teepees, play tables, toy kitchens, and more. Bedding products are available for boys and girls, and they include sheeting, quilts, comforters, sleepover essentials, and blankets. Other home décor options are slightly more grown up while still maintaining plenty of whimsy. Toys encourage make-believe play and creativity, and they include dolls, dollhouses, dress-up sets, construction toys, sports toys, ride-ons, puzzles, games, and more. Other products like backpacks, totes, and lunchboxes ease the transition into school.
Pottery Barn carved out a very specific niche for itself with its furniture and home décor options that blended elegance with all-American charm. When the brand was establishing Pottery Barn Kids, the general design style retained much of the essence of the original store, so products are all made to look timeless. Pastel colors, navy blues, and bright whites tend to define many of the options for little ones, so it's easy to mix and match products from almost any of the brand's collections. Products aren't cheap, though they are made with quality materials that stand the test of time, so you may be able to score a good deal buying pre-owned options. We give Pottery Barn Kids 4.5 stars out of 5.
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