Oh! Mamma Maternity Clothing at Discount Prices

Shop Oh! Mamma

What began as a small maternity clothing manufacturer sold by specialty retailers has recently amped up its distribution to include some of the biggest department stores in the nation. Oh! Mamma was founded in 1994 as a division of Global Designers, Inc. Based out of Port Washington, NY, the goal of Oh! Mamma has always been to allow pregnant women to keep up with the latest fashions and hot trends while still accommodating their changing bodies. Its product lines cover all the basics for everyday wear as well as stylish options for special occasions. The company features comfortable and functional options at very affordable prices, which is one of the reasons that it has been picked up by so many discount retailers. Among other locations, you can find Oh! Mamma clothing at Wal-Mart, Kmart, and the Burlington Coat Factory.

Women's Merchandise


It's easy to stock your entire maternity wardrobe with clothes from Oh! Mamma. Beginning with tops, you can find a wide range of solid colored tanks and tees as well as casual henleys with various striped, solid, and ruched patterns. Dressier shirts include woven blouses, babydoll tops, and shirts with cinched waists that can be adjusted as your baby bump grows. Maternity dresses are flattering but still discreet, so they can be worn both before and after you want the news of your pregnancy to be known.

Maternity bottoms available from Oh! Mamma include comfortable full-panel leggings in a variety of colors and patterns (including denim "jeggings"). The brand's jeans are reminiscent of the latest styles from some of the top women's designers, but they are made with either a full- or demi-panel elastic waistband that can fit over your belly comfortably, no matter how far along you are. Flowing twill and khaki pants as well as woven capris are available in either mid-belly or below-belly styles, and their breathable fabric will keep you comfortable even when the weather turns warmer. For women who are pregnant during the height of summer, you can consider options from Oh! Mamma's line of shorts. Available in denim or woven fabrics, and designs like cut-offs, Bermuda shorts, and more, these products are essential for beating the heat.

Swap.com's Rating of Oh! Mamma

As most pregnant women quickly discover, it can be extremely expensive to buy a selection of maternity clothes that will be suitable for every situation. Luckily, brands like Oh! Mamma make it easy to find all the designs and styles you need without having to break the bank. Most of the clothes offered by this brand are fairly basic, and they aren't going to be quite as durable as fashions that cost ten times as much. Still, the company has 20 years of history behind it, so you can be sure that most buyers have been satisfied. The recent addition of Oh! Mamma to major department stores across the country indicates that its clothes are functional, and its traditional styles are well-liked by the average woman. For its wide variety of different fashions and its extremely affordable prices, we give Oh! Mamma 3.5 stars out of 5.

Oh! Mamma

  • Established 1994
  • Classic maternity clothes
Sold at:
Wal-Mart, Kmart, Burlington Coat Factory, online
Types of items:
Maternity tanks, tees, henleys, blouses, dresses, pants, jeans, capris, leggings, shorts
Related brands:
Penelope's Nine Month Closet, 2 Times Maternity
Our rating:
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