Oh Baby by Motherhood Maternity Clothing at Discount Prices

Shop Oh! Baby by Motherhood Maternity

The Oh Baby by Motherhood brand of clothes is an exclusive maternity line created for distribution at Kohl's by the manufacturing giant Destination Maternity. The history of Destination Maternity began in 1981 when 28-year-old founder Rebecca Matthias was pregnant with her first child. Frustrated because she had trouble finding maternity apparel that was appropriate to wear to work, Matthias started a mail-order business that she called Mothers Work (the company name wouldn't be changed to Destination Maternity until 2008). After expanding and diversifying throughout the 1980s and '90s, Mothers Work acquired two of its competitors: A Pea in the Pod and Motherhood Maternity.

In 2005, Mothers Work announced that it had entered into a partnership with Kohl's, through which it would license out one of its company names and manufacture the new maternity line called Oh Baby by Motherhood. The new brand would completely replace the existing Kohl's maternity line in more than 600 stores across the country. The Kohl's Corporation, which has been operating department stores since 1962, is a Fortune 500 company and holds the distinction of being one of the largest retail chains in the country. The distributor and manufacturer both understand that pregnant women want clothing options that are stylish as well as functional, so the Oh Baby by Motherhood line seeks to fit and flatter simultaneously.

Women's Merchandise


From the day you find out about your pregnancy until you head home from the hospital, Oh Baby by Motherhood has a wide range of products that will help you show off your body during this exciting time. Clothes for your first and second trimesters allow you to be discreet until you are ready to let the world know that you are pregnant. Loose, flowing tops and tunics disguise your bump while underbelly pants and shorts allow you to dress as comfortably as possible. As you move into the latter half of your second trimester and into your third trimester, the Oh Baby by Motherhood clothes you can find will stretch with you as your bump continues to grow. These outfits will serve you well right up until your delivery. Featuring options like the elastic Secret Fit Belly panel, these clothes will also keep your comfortable throughout the final stages of your pregnancy.

Of course, most moms-to-be have several occasions during which they are the center of attention, and the Kohl's maternity line allows you to look stylish and fabulous at events like your baby shower, babymoon, and days out with friends, as well as when you are coming home from the hospital. Some of the most stylish Oh Baby by Motherhood clothes include side-ruched tees, shorts, dresses, swimwear, and sleepwear. Finally, after your baby is born, you can find options like nursing bras and camis that make dressing for the first few months of post-pregnancy a breeze.

Swap.com's Rating of Oh! Baby by Motherhood Maternity

Kohl's is well known for offering stylish, durable clothes at affordable prices, and its Oh Baby by Motherhood brand is no exception. Pregnant women can also take comfort in the fact that the maternity clothes in this line are made by one of the top manufacturers in the country--Destination Maternity. Whether you have only just started to show or are about ready to pop, Oh Baby by Motherhood has a wide selection of clothes that will get you through this exciting time. As your body changes rapidly, you want your clothes to keep up, and this exclusive maternity line certainly gets the job done. We give Oh Baby by Motherhood 4.5 out of 5 stars.

Oh! Baby by Motherhood Maternity

  • Established 1981
  • Casual maternity clothes
Sold at:
Kohl's stores and online
Types of items:
Maternity tops, dresses, shorts, sleepwear, swimwear, capris, yoga pants, leggings, jeans, tunics, skirts, ruched tees, nursing bras, nursing camisoles, nursing tanks
Related brands:
Destination Maternity, Motherhood Maternity, A Pea in the Pod, Kohl's
Our rating:
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