Nick Jr.

Shop Nick Jr.

A subdivision of the popular TV channel Nickelodeon, Nick Jr. is geared primarily toward kids between the ages of 2 and 6. The precursor to Nickelodeon, known as Pinwheel, was launched by Warner Communications in 1977 as a block of children's programming. In 1979, it was spun off into its own cable channel with original series and TV specials for the whole family to enjoy. After it was sold to Viacom, the channel began to air a programming block each morning called Nick Jr., which was aimed at preschool-age children.

The Nick Jr. block featured several successful kids' programs during the '90s and early 2000s, including shows like Blues Clues, Gullah Gullah Island, and Bob the Builder. Nickelodeon launched several new channels in the early 2000s, and its new Noggin network was used to air programming for preschoolers 24/7. To help align this popular network with the rest of the brand, Noggin was renamed Nick Jr. in 2009. The channel has broadcast many popular and long-running children's shows, including Dora the Explorer, Max & Ruby, Wonder Pets!, Paw Patrol, Yo Gabba Gabba, and more. A Nick Jr. programming block still remains on the original Nickelodeon channel as well, and some of the same series are aired on both networks.

Babies & Kids Merchandise


You can find all kinds of Nick Jr. merchandise that showcases some of your kids' favorite characters. Apparel options include graphic tees, pajama sets, hats, underwear, socks, jackets, sweatshirts, swimwear, shoes, and more. Clothes are typically specific to a single TV show, so your tot can easily show off his or her love for the channel's programming. Since these series appeal to a wide array of ages, you can find options in sizes for babies, toddlers, and kids. Accessories include backpacks, umbrellas, luggage, totes, lunchboxes, and school supplies. Home décor items such as bedding and bath accessories are also available.

Toys are also among the top products frequently branded by Nick Jr. You can find dolls and action figures as well as play sets to go along with them. Plush toys are also available in the shapes of many of kids' favorite characters, and they make excellent bedtime companions. Unique board games and licensed versions of familiar board games are frequently designed to appeal to fans of particular shows. You'll also find that there are several Nick Jr. video games for consoles and handheld devices.

Mom rating

Of all the programming on TV, Nick Jr. has consistently produced series that are age-appropriate and exciting for little ones. Themes are consistently positive, but episodes also promote learning and growing. Whether your child is hooked on one show in particular or enjoys several different programs, it's easy to find merchandise that will help fuel his or her love for the characters. Since preschool is fleeting, you'll also discover that pre-owned clothes, accessories, and toys are available via resale by families whose kids have outgrown the properties. We give Nick Jr. 4 stars out of 5.

Nick Jr.

  • Established 1977 (Nickelodeon)
  • TV programming for preschoolers
Sold at:
Major retailers and online
Types of items:
Graphic tees, sweatshirts, pajamas, underwear, socks, shoes, backpacks, umbrellas, bags, accessories, action figures, dolls, plush toys, play sets, board games, video games, DVDs, books, activity books, puzzles, home décor
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Our rating:

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