The Mudd brand made waves in 1995 when it first launched flare leg jeans. Over more than a decade, Mudd expanded and introduced products like footwear, accessories, and jewelry that were sold at major department stores and discount retailers across the country. In 2006, Mudd was acquired by the Iconix Brand Group, which signed a distribution agreement with Kohl's in 2009. Today, the brand is sold exclusively at Kohl's stores and is committed to creating fresh, hip products for teens. Mudd values individuality above all else and encourages girls to stay true to their unique style.
Kohl's was founded in 1962, when Maxwell Kohl branched out from his line of supermarkets to open a department store. The retailer carved out a unique niche by pricing itself between the typical discount stores and the more expensive department stores. After growing for several years under the ownership of BATUS, Inc., Kohl's was bought out by a group of private investors in the late '80s. Today, Kohl's is one of the largest retailers in the country with more than 1,100 stores. The Iconix Brand Group is responsible for manufacturing and licensing a number of the exclusive brands sold at stores like Kohl's, Target, JCPenney, Sears, and other major retailers.
Today, the Mudd line is geared at tweens, teens, and women, and its line of clothing and accessories is more diverse than ever. Girls' outfits include options like graphic tees and tops as well as hoodies, sweaters, sweatshirts, and other outerwear. You'll also find button-down shirts, blouses, and tunics. Though jeans are still popular, their reign has somewhat given way to leggings, jeggings, and loose-fitting pants. Other bottoms in the girls' category include Bermuda shorts, capris, skirts, skorts, and more.
Moving into juniors' and women's sizes, the brand loses some of its whimsy but becomes much more fashion-forward. Stylish tops like cardigans, tunics, crop-tops, and babydoll tops are some of the brand's most popular items for teens and young women. You'll also find a range of casual dresses. Bottoms are mostly form-fitting leggings and jeans in all the latest styles. Shoes and accessories have recently started to overshadow clothes within the Mudd line. You can choose from boots, ballet flats, wedges, and other footwear. The brand's accessories range from jewelry (including earrings, rings, necklaces, and bracelets) to purses to scarves and beanies. Mudd's accessories (and many of its garments) fall into the general stylistic realm of "hipster chic," which is very popular among young people today.
Mudd has certainly evolved since its early days in order to keep up with the times. After being founded as a major brand of jeans nearly two decades ago, the line has diversified to the point where jeans are only a very small segment of its overall inventory. Mudd's options for kids are so different from those in the juniors' and women's lines that it practically feels like two different brands. Girls' sizes have a very youthful spirit that's embodied by options like graphic tees and jeggings, but the brand's garments for teens and young women feel much more grown up. As a result, girls who love Mudd when they're younger might feel distanced from the brand as they get a little older (or vice versa). Between being manufactured by the Iconix Brand Group and being sold at Kohl's, you can certainly trust these clothes and accessories to be very high quality. We give Mudd 4.5 stars out of 5.
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