Mossimo Supply Co.

Shop Mossimo Supply Co.

Founded in 1987 by fashion designer Mossimo Giannuli, the Mossimo brand operated independently for more than 10 years and became a leading manufacturer of lifestyle sportswear. Mossimo began to face a major decline in sales by the late '90s, and it was eventually sold to the Iconix Brand Group. Under its new ownership, two lines of clothing are exclusively manufactured for sale at Target stores around the country. Mossimo Supply Co. is the more casual label produced under the brand name, and it features laid-back apparel for men, women, and children.

The Iconix Brand Group was initially founded in 1993. This management, licensing, and distribution company is behind many of the house brands featured at Target, Kohl's, Sears, Macy's, and Kmart stores across the country. The Target Corportation was first established in 1902 by Minnesota entrepreneur George Draper Dayton. After many years spent running the company's original store, Dayton's heirs worked to expand the family business by opening the first Target discount store in 1962. Over the last fifty years, Target has grown into one of the nation's largest retail chains, and it currently operates more than 1,900 stores throughout the United States and Canada. Target puts an emphasis on selling original and exclusive house brands, which is one reason why Mossimo Supply Co. has been so successful over the last decade.

Babies & Kids Merchandise


Originally designed for and stocked by surf shops along the west coast, Mossimo Supply Co. continues the brand's original heritage by offering casual apparel. The line doesn't have many options for younger kids, but it offers a broad juniors line for older girls and teens. In the tops category, you'll find camis, tanks, colored tees, blouses, hoodies, tunics, crop-tops, and more. These styles range from very basic solid colors to more ornate patterns and designs. A wide selection of dresses and skirts is also available, including maxi dresses, jersey dresses, sweater dresses, maxi skirts, and miniskirts. Mossimo Supply Co.'s pants run the gamut from jeans to leggings to capris to yoga pants, and the line also features shorts in all different colors and styles. There aren't too many outerwear options for juniors, but denim and faux-leather jackets are available.

Boys will only be able to shop the Mossimo Supply Co. once they have graduated into men's sizes, but there is a wide range of clothing and accessories for this age range. Shop from shorts, T-shirts, tanks, polos, button-down shirts, jeans, and more. You can also find several eclectic styles of underwear and socks.

Mom rating

Although the Mossimo brand has become synonymous with Target over the last decade, it's helpful to consider the fact that this line was originally created by a major designer. Today, the clothing selections sold under the Mossimo Supply Co. label are certainly alternative--especially the men's options--and some of them won't suit everyone's tastes. Still, the brand offers a very broad selection that ranges from conventional to quirky, so you can find the right clothes for you or your kids by finding your place along the spectrum. This brand is also very affordable even though garments are made from high-quality materials. We give the Mossimo Supply Co. 4.5 out of 5 stars.

Women's Merchandise


The women's clothing collection from Mossimo Supply Co. features fairly basic, casual apparel. Tops include tanks, tees, camis, v-necks, peasant pops, tube tops, crop tops, thermals, henleys, and tunics. Many of these shirts feature intricate patterns and/or adornments, such as stripes, embroidery, and floral prints. Mossimo Supply Co.'s light outerwear options accentuate its bohemian look and include slouchy cardigans, shrugs, pullover sweaters, sweatshirts, and ponchos. Denim jackets, anorak jackets, and wool coats can also provide a little more warmth.

Bottoms from the brand emphasize comfort. You can find garments like leggings, woven pants, knit pants, palazzo pants, gauchos, and sweats. Shorts are available in a number of different styles, including Bermuda shorts, knit shorts, fashion challis shorts, lounge shorts, and yoga shorts. Similarly, skirts come in different lengths--from mini to midi to maxi--and represent different fashion expressions. Dresses from Mossimo Supply Co. run the gamut from completely casual to a little more formal. Styles include maxi dresses, A-line dresses, skater dresses, bodycon dresses, t-shirt dresses, and jumpsuits. The brand's footwear selection features sandals, sneakers, boots, flats, heels, wedges, and more. You can also find a wide assortment of accessories like bags, hats, watches, belts, and scarves.

Our rating

For women who are interested in laid back, casual clothing with an alternative flair, few brands will hit as close to the mark as Mossimo Supply Co. Still, not all the apparel options in the collection are too quirky to adhere to a more conservative sense of style. On the contrary, some of the brand's basic options--including its layering tops, sweaters, and pants--simply represent the current trend popular among many younger women to put comfort first and foremost and then find garments can look good while being pleasant to wear. Other apparel from the brand does tend to give off a bohemian, hipster vibe, so it might not appeal to certain shoppers' tastes. Still, for its constant quality and innovation, we give Mossimo Supply Co. 4.5 stars out of 5.

Mossimo Supply Co. logo
  • Established 1987 (Mossimo)
  • Alternative apparel for older kids, teens, and adults
Sold at:
Target stores and online
Types of items:
Tanks, tees, camis, hoodies, tunics, crop-tops, maxi skirts, mini skirts, dresses, maxi dresses, jeans, leggings, jeggings, capris, yoga pants, jackets, shorts, polos, button-down shirts, underwear, socks, backpacks, belts, shoes, watches, accessories
Related brands:
Merona, C9 by Champion, Circo, Just One You, Liz Lange Maternity
Our rating:

Hand-picked items from Mossimo Supply Co.