In 1991, after his career as a stock broker didn’t pan out, Johnnie Boden started selling men’s clothes from his West London apartment. The English brand initially carried just 8 menswear products and by 1992 Boden launched its first line of women apparel, which was closely followed by Mini Boden in 1996.
Boden initially was a mail order company and in 1999 the company started selling its clothes online at www.boden.co.uk. The success of the brand in the United States, which accounts for one third of the company’s total sales, prompted the introduction of the American website, www.bodenusa.com in 2002.
As the company expanded its presence to international markets, it also introduced some new lines with a brand for teenagers up to 16 years old called ‘Johnnie B’ in 2010, a maternity line in 2011 and even a limited Mini Boden party dress line with formal attire for young kids for special occasions.
Boden is set to continue expanding to international markets with an expansion over to the Australian market and further presence in Europe, where it currently operates out of England and Germany.
Mini Boden offers a line of high quality casual apparel for kids 1 and a half to 12 years old. The clothes for kids are designed following the same premise of style and comfort that made the adult line of clothing so successful.
Mini Boden emphasizes bright colors and fun designs and patterns with graphic t-shirts, shorts, skirts, dresses, pants, jeans, nightwear, underwear, swimwear, shoes and even a line of Special Occasion apparel for boys and girls with fancier wear for weddings and other special events.
Mini Boden apparel is manufactured in durable cotton to withstand the busy lifestyle of little ones.
To ensure proper working conditions in every factory where Boden clothes are manufactured, the company has adopted the Ethical Trading Initiative (ETI) base code, based on the International Labor Organization conventions on working standards. Boden also has a strict policy banning child labor and ensuring favorable factory working conditions in all its manufacturing facilities around the world.
Mini Boden clothes are fun and whimsical, with creative designs and patterns that make the brand’s apparel clearly recognizable. Stripes, polka dots, animal prints and bright colors are all part of the Mini Boden image.
We love the attention to detail in the clothing; the coats zippers are reinforced for durability and the materials used for every garment is soft and comfortable, which will make kids actually want to wear the clothes, even the dressier wear.
We are also very fond of Mini Boden Special Occasion Collection. The brand has a great selection of dresses for girls in sweet prints and comfortable fabrics that make any girl picture-ready for any occasion.
Baby Boden is also a brand favorite with sweet embroidered dresses, knitted sweaters and fun rompers in colorful stripes and fun prints. The brand’s line for teenagers, ‘Johnnie B’ also carries fun and stylish designs and clothing for kids 9 to 16 years old.