Merona is one of the key collections of clothing for men and women that is manufactured for exclusive sale at Target. Before becoming a private label, however, the Merona Corporation was a major clothing manufacturer in the mid-20th century. It was acquired by Oxford Industries in the 1980s and then sold to Target in 1991. Merona puts a modern twist on classic styles and is one of Target's most popular collections. Clothing is so timeless and classy that even Michelle Obama has frequently been spotted wearing Merona apparel.
The company that would go on to launch Target was founded in 1902 by George Draper Dayton. The Dayton Dry Goods Company opened its first department store in Minneapolis, and its success spurred expansion locally. After Dayton died, his grandsons took control of the company and came up with the idea to create a chain of discount stores. The first Target store opened in Minnesota in 1962. The new business model was immediately popular, and Target quickly grew on a national scale. The parent company was eventually renamed the Target Corporation, and it operates more than 1,800 stores across the country today. Target stores sell major name brand goods in addition to the company's array of house labels.
The women's collection from Merona includes basically every major category of apparel and accessories that you need to fully stock your wardrobe. Dresses range from casual to formal and are available in classic styles like sheath dresses, fit-and-flare dresses, paneled dresses, shirtdresses, maxi dresses, shift dresses, and more. Tops include all the basics, such as tanks, tees, v-necks, crewnecks, scoopnecks, fashion tops, pullovers, cardigans, sweaters, layering tops, blouses, and button-down shirts. For cooler weather, you'll find peacoats, quilted jackets, fleeces, duffel coats, and more. Styles all meld form and function, which is why the brand is so popular among women with varying tastes in fashion.
Bottoms include trousers, twill pants, leggings, and ankle pants. Merona has an assortment of shorts that range from chino to chambray to jacquard, and it also makes mini, midi, and maxi skirts. The brand's swimwear collection features both one-piece and bikini swimsuits as well as styles like tankinis, boardshorts, skirtinis, and monokinis. The Merona footwear collection is practically all-encompassing, and it includes boots, pumps, loafers, ballet flats, sneakers, Mary Janes, and more. The brand makes plenty of accessories, and you can find Merona handbags, wallets, totes, hats, gloves, scarves, and belts, in addition to jewelry options like watches.
Target has a well-deserved reputation for the quality of its exclusive brands, and Merona is one of the retailer's best. Styles exude fashion and charm, but they are always extremely relatable and are loved by fashionistas and laywomen alike. It's very simple to craft an entire outfit using only Merona apparel--especially because of the brand's wide array of accessories. Whether you are trying to put together an outfit for work, a night on the town, or a date night, it's easy to choose several Merona items that go together. As a discount retailer, Target is known for its affordability, and most Merona styles are extremely attainable regardless of your budget. The brand also seeks to cater to women of all shapes and sizes, so you'll find a number of plus-sized options as well as maternity apparel. We give Merona 5 stars out of 5.
- Established 1991
- Timeless apparel
- Sold at:
- Target stores and online
- Types of items:
- Dresses, tanks, tees, camis, v-necks, crewnecks, scoopnecks, pullovers, cardigans, sweaters, blouses, button-down shirts, fashion tops, leggings, trousers, shorts, skirts, outerwear, swimwear, shoes, accessories
- Related brands:
- Circo, Cherokee, Gilligan & O'Malley, CG by Champion, Xhilaration, Threshold, Liz Lange Maternity, Mossimo Supply Co., Genuine Kids, Just One Year