In 1931, E. Maurice Labovitz opened the first Maurices store in Duluth, Minnesota. Over the next several decades, the company slowly began to grow and evolve into a specialty retailer that catered mostly to smaller markets. Maurices was acquired by Amcena in 1978 and then purchased Eckerds apparel in 1985--helping the company expand into hundreds of new locations. In 2005, Maurices was sold to dressbarn, Inc. (which would later change its name to the Ascena Retail Group). This new parent continues to retain ownership of the chain today.
Over the last decade, Maurices has continued to grow at an astounding pace. It currently operates more than 900 stores across the U.S. and Canada, but it is aiming to expand that number to more than 1,300 locations over the next few years. Maurices has been ranked among the best retail companies in the country to work for, and it strives to be a leader in its communities. Maurices invests more than $8 million toward philanthropy each year and specifically supports organizations that empower women and children. Though the company is constantly getting bigger, it is committed to maintaining a hometown vibe--and that promise shines through as it frequently donates money and resources to local non-profits.
Maurices apparel features classic styles, but it adds a bohemian flair that makes the brand pop. Tops include tees, tunics, blouses, tanks, and camis. Many of these clothes have unique accents and adornments like crocheting, lace, beads, ethnic prints, and/or bright colors. Specialty tops like button-down shirts, bralettes, and graphic tees are also available. You can find cardigans, sweatshirts, hoodies, and thermals for light outerwear, as well as blazers, denim vests, and anorak jackets for a little more cold-weather protection. Dresses range from casual to dressy and are available in styles like rompers, shift dresses, maxi dresses, and jumpsuits.
Jeans make up an entire category from Maurices, and you can find all the hottest cuts and washes. Options like bootcut and skinny jeans are especially popular, as are jeggings. Other bottoms include capris, jogger pants, sweatpants, palazzo pants, gauchos, trousers, cargo pants, leggings, skirts, and shorts. The Maurices inMotion line features activewear like workout shorts, pants, shirts, and sports bras. The swimwear line includes one-piece and bikini swimsuits. Beyond regular apparel, the brand features plenty of shoes. Sneakers, flats, loafers, wedges, sandals, and more are available in fun styles and colors. Accessories from Maurices include jewelry, handbags, scarves, belts, hats, socks, and sunglasses.
As the brand evolved over the last several decades, Maurices clearly defined itself as a specialty retailer that offered clothing different from the norm. More recently, however, bohemian chic clothing and casualwear has come into vogue. Much of the apparel available from the brand today can actually be considered trendy rather than offbeat. Some of the styles from Maurices might still be preferred by those with a taste for louder fashions--especially some of its colors and prints--but others are relatively tame and have a very broad appeal. As a company, Maurices is very committed to supporting local organizations, so it maintains some of the feel of a small business even though it is actually part of a very large corporation. On the whole, we give Maurices 4.5 stars out of 5.
- Established 1931
- Bohemian casual apparel
- Sold at:
- Maurices stores and online
- Types of items:
- Tees, tanks, blouses, tunics, button-down shirts, bralettes, camis, cardigans, sweatshirts, hoodies, jackets, dresses, skirts, shorts, jeans, trousers, capris, leggings, jeggings, palazzo pants, gauchos, activewear, swimwear, shoes, accessories
- Related brands:
- Dressbarn, Justice, Lane Bryant, Catherines