The history of Marvel Worldwide, Inc – also known as Marvel Comics, Marvel Publishing, Inc and Marvel Comics Group - traces its origins to Timely Publications in 1939.
Marvel’s most popular line of super heroes was launched in 1961 with the introduction of The Fantastic Four, consisting of Mister Fantastic, the Invisible Woman, the Human Torch and the monstrous Thing.
The comic book company soon introduced other iconic characters to its lineup with Spider-Man, Thor and the Hulk in 1962, the X-Men and Iron Man in 1963 and Captain America in 1941.
Marvel also has a lineup of counter-hero or antagonistic characters such as Doctor Octopus, Magneto, the Red Skull, Galactus, Locki and Doctor Doom.
The Marvel characters operate in a fictional Marvel Universe that mirrors real cities like New York, Los Angeles or Chicago, where many of the characters interact at different points.
Over time, Marvel characters have been adapted and licensed beyond their comic book representation, such as television programs, video games, movies, role-playing games and Theme Parks around the world. At the beginning of the 2013 summer movie session, Marvel character based movies were the highest-grossing U.S franchise with earnings worldwide over $12 billion.
The Walt Disney Company acquired Marvel Entertainment in the summer of 2009.
Marvel products are licensed for a variety of products: movies, games, toys, comic books, action heroes and video games to name a few.
The Marvel store offers a wide array of clothes, accessories, toys and home décor items following each one of the characters.
Clothing for kids include costumes, t-shirts, hoodies, sleep wear, swimwear and shoes in a wide range of sizes from 2 to 18.
The accessory offers backpacks, lunch boxes, belts, sunglasses and totes depicting Iron Man, Spider-Man, Thor and many of the Marvel characters.
The toy selection of Marvel inspired characters reaches over a wide variety of styles, genres and age groups, from action figures released by the Disney Store to Lego sets – licensed to Lego. The Amazing Spider-Man even has an iteration licensed to Playskool in the form of Mr. Potato Head Spider Spud.
The Home Décor selection of Marvel items touches every room in the house, with Captain America comforters, Iron Man pillows, Spider-Man beach towels, glasses, mugs and many more items with Marvel characters.
Marvel super heroes are always imbued with human characteristics, which make them fun and exciting but also approachable and relatable. They have amazing powers, but they also exhibit some of the flaws that permeate the human condition, such as self-doubt and other mundane problems. The stray far away from the perfect, athletic and handsome super heroes portrayed in other comics.
This real-life approach to super heroes makes the Marvel crowd a great example for children of all ages, with a clear message that one doesn’t have to be perfect to be great.
The wide variety of retail options, from toys and games to movies and Lego sets, offers kids of all ages the opportunity to interact with their favorite super hero at different stages in life or to grow and change favorites throughout the years.
For its positive, fun and exciting message, we have to give Marvel 4 and a half stars out of 5.
Size: 11 Toddler
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