Love + Art
Size: JR 3
One of many exclusive brands manufactured and sold by Target, Love + Art features lines of clothes for infants and toddlers that showcase characters and logos from hit superhero franchises. Most designs are based around properties owned by DC Comics or Marvel, though other independent comics have also been featured. The Target Corporation was founded in 1902 by banker and real estate mogul George D. Dayton as the Dayton Dry Goods Company. The original company expanded and diversified throughout the first half of the 20th century, and it made headlines in 1962 when it opened the first Target store in Roseville, Minnesota. Hailed as a new type of discount store, the chain grew quickly, and it had opened stores all over the country by the 1970s. Target launched its first exclusive brand, Archer Farms, in 1995, and it has continued coming out with its own merchandise ever since. Other popular brands include "up & up," Merona, Mossimo, and more.
DC Comics and Marvel Comics were both founded in the 1930s, and they hold the rights to some of the most beloved superheroes ever created. DC licenses the characters of Batman, Superman, Wonder Woman, and more. Marvel is owned by Disney and is responsible for properties including Spider-Man, the X-Men, and the Avengers. In addition to their continued presence in comics and TV cartoons, many of these characters have been featured recently in blockbuster movies. Their popularity makes them a natural choice for inclusion on the Love + Art clothing line.
Love + Art puts its own signature slant on designs featuring your favorite superheroes, and these emblems are printed on clothes for infants and toddlers (sizes range from 12m up to 5T). Styles include t-shirts, sweatshirts, hoodies, and tunics for young boys and girls. The chosen superheroes tend to be gender-specific, so boys' clothes include characters like Spider-Man, Batman, and Superman while girls' outfits feature Catwoman, Wonder Woman, and Super Girl. All the clothes from Love + Art feature pale pastel colors as well as a style of screen-printing that makes the superhero logos look like they have been spray-painted on. The style emulates graffiti and sets Love + Art's clothes apart from other designs featuring these popular licensed properties.
Target has a well-earned reputation for making kids' clothes that are inexpensive but durable, and the Love + Art brand is no exception. Since the characters featured on these clothes probably aren't going to be too familiar to kids young enough to fit into them, the styles cater a little more to parents than they do to kids. Still, these designs are a great way to introduce your little ones to your favorite characters from DC, Marvel, or independent franchises like the Teenage Mutant Ninja Turtles. The uniqueness of the printing is creative and clearly separates Love + Art from other brands that just reproduce these comic book characters in their more traditional forms. All things considered, we give Love + Art 4 stars out of 5.
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