Warner Bros. launched Looney Tunes in 1930 as a series of animated shorts. The new venture was intended to compete directly with Walt Disney's Silly Symphonies, which debuted at around the same time. At first, the company distinguished between its Merrie Melodies shorts, which were produced in color, and its Looney Tunes shorts, which were in black and white, but these merged under one unified moniker 1943. The early cartoons featured plots based around Warner Bros.' vast classical music catalog, but characters like Porky Pig, Daffy Duck, Elmer Fudd, and Bugs Bunny made their first appearances in the late '30s and early '40s and soon became stalwarts.
New Looney Tunes theatrical shorts were produced up until 1969, and their popularity exploded in the 1950s, when they were first broadcast in syndication on TV. After a hiatus that lasted almost 20 years, Warner Bros. began occasionally premiering new cartoons again in 1987 (a practice that continues to this day). The entire library of shorts--both old and new--has also been licensed out to various cable channels like Nickelodeon and Cartoon Network, and they are frequently edited together and broadcast like a series. Several of the characters from the Looney Tunes franchise have become pop culture icons, and they have been featured in movies, comic books, video games, amusement parks, advertisements, and more through the years.
Babies & Kids Merchandise
Since the franchise has been around for so long, the merchandise featuring Looney Tunes characters really runs the gamut and ranges from vintage items to products still being made today. In toys, you can find action figures and plush toys in the shape of all your favorite cartoon stars--from standouts like Bugs Bunny and Daffy Duck to secondary characters like Wile E. Coyote, Marvin the Martian, and Taz the Tasmanian devil. Tweety Bird, in particular, is frequently featured on merchandise because he appeals to both genders. Other toys include playsets, jigsaw puzzles, board games, and more. Video games surrounding the characters have been released for both consoles and handheld platforms through the years. Many of the hit cartoons are also available on DVD and Blu-ray.
Apparel is another major category for the brand. Graphic tees, tanks, sweatshirts, hats, and pajama sets are available for fans of all ages. Baby clothes also include onesies, bodysuits, bibs, hooded towels and more. In terms of home décor, you can find plenty of bedding and bath sets that feature the Looney Tunes stars, as well as kitchenware and furniture. Other merchandise is holiday-specific, and options include Halloween costumes and Christmas decorations.
When it comes to brands that span the generations, few have made a major mark on pop culture across the decades like Looney Tunes. Introduced during what is now known as the golden age of animation, these shorts made kids fall in love with their characters while also featuring sophisticated humor that could be appreciated by adults. Parents (and even grandparents) today can introduce kids to the franchise, which is why both new merchandise and old items bought secondhand will be popular among fans. We give Looney Tunes 5 stars out of 5.
- Established 1930
- Merchandise based on cartoon shorts
- Sold at:
- Major retailers and online
- Types of items:
- Action figures, plush toys, playsets, puzzles, board games, video games, DVDs, graphic tees, tanks, sweatshirts, socks, shoes, hats, flip-flops, sleepwear, leggings, bibs, onesies, home décor, bath accessories, costumes, holiday decorations
- Related brands:
- Warner Bros., Harry Potter, Lord of the Rings, Scooby-Doo, DC Comics
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