Liz Lange Maternity Clothing at Discount Prices
New York-based fashion designer Liz Lange first went into maternity design in 1996 when she saw many of her friends started getting pregnant and having trouble finding anything to wear. Having worked at Vogue for nearly a decade, Lange understood the importance of cut and fabric, so she was well equipped to start designing fashionable clothes for pregnant women--which she termed "maternity chic." Lange opened up a small boutique in 1997 and soon found herself dressing celebrities. In 2002, Lange struck up an agreement with Target and debuted the exclusive Liz Lange Maternity line. The label recently celebrated its 10th anniversary, and it is still going strong. The goal of Liz Lange Maternity for Target is to offer flattering, stylish, and affordable maternity pieces that range from the everyday essentials to clothes for special occasions.
The Target Corporation was founded in 1902 by George Draper Dayton. After years of operating department stores in Minnesota, Dayton's company ventured into discount retail and opened the first Target store in 1962. Over the next several decades, the Target chain expanded exponentially. Today it operates about 2,000 stores in the U.S. and Canada and is one of the most popular retailers in the world. In addition to offering its own store brands, the company also partners with well-known designers like Liz Lange to sell exclusive textile lines to its customers.
The categories of products available in the Liz Lange Maternity line at Target include pants and jeans, dresses and skirts, tops, shorts, and swimwear. Pants and jeans are designed to cater to the comfort of women in any stage of pregnancy. You can choose under-belly or over-belly versions of classic leggings, jeans, slacks, and more. Over-belly styles have full elastic panels to provide a safe and comfortable amount of pressure, distributed across your baby bump. The selection of dresses and skirts include everything from casual t-shirt dresses and maxi dresses for daily wear up to more formal knit dresses and smocks that you can wear to work or don on special occasions.
The Liz Lange tops are designed to be affordable and comfortable. You'll find everything from tanks to tees to knit or crocheted blouses. All these styles are built to accommodate a growing baby bump while still flattering your body. Of course, if you are pregnant during the hot summer, you'll need options like shorts and swimwear to keep cool. This brand features denim and twill shorts in the same under-belly and over-belly styles as the Liz Lange pants as well as classy one-piece or two-piece swimsuits that you can use for activities like water aerobics.
Moms-to-be often get frustrated when shopping for maternity clothes. You may find it's difficult to consider your budget while still trying to find clothes that are flattering and stylish. Luckily, the Liz Lange Maternity collection at Target brings true designer styles to a mass market and offers these clothes at affordable prices. The line has a proven track record that stretches back for more than a decade, and it continues to be very popular among pregnant women for its commitment to quality. Lange has said she's passionate about making women feel comfortable and stylish during their "most fashion-challenged time," and that goal is what her company is all about. We give Liz Lange Maternity 4.5 stars out of 5.
- Established 1996
- Stylish maternity clothes
- Sold at:
- Target stores and online
- Types of items:
- Maternity jeans, pants, leggings, dresses, skirts, tees, tanks, blouses, shorts, swimwear
- Related brands:
- Circo, Cherokee, CG by Champion, Gilligan & O'Malley, Xhilaration, Threshold, Merona, RE Room Essentials