Life is Good Clothing, Accessories & Homeware at Discount Prices

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New England brothers Bert and John Jacobs first entered the clothing industry in 1989 when they designed a t-shirt and took their products on the road. After years of very limited success, they decided to print a line of shirts with a smiling character named Jake and the simple slogan "Life is good." These shirts were an immediate hit, and the company soon started to take off locally and nationally.

Life Is Good has set itself apart from other companies because its particular niche is all based around the concept of optimism. Its products feature slogans that ask people to look on the bright side of life, and its message has struck a cord with consumers of all ages and genders. Life Is Good products are sold at more than 5,000 retail locations across the U.S., and the company is constantly growing. In addition to its apparel lines, the company also runs a major non-profit charity called Life Is Good Playmakers--which helps underprivileged children overcome violence, poverty, and illness. Additionally, Life Is Good sponsors several festivals and other events every year to help build and support its local community in Boston, MA.

Babies & Kids Merchandise


Kids can start showing off their optimism almost immediately after they're born with the Life Is Good baby collection. The brand offers selections like t-shirts, onesies, rompers, bibs, and more--all of which are printed with fun slogans. Moving up into toddler sizes, you can find short- and long-sleeved tees as well as options like pajamas to help guarantee a comfortable night's sleep. Kids' clothes are divided into boys' and girls' lines and include graphic tees and tanks as well as accessories like socks and hats. Bright colors, animated graphics, and positive messages are standard on all these kids' garments.

The outfits and accessories for older kids and teens include a much wider range of adult clothing. Tees are available in several different styles and themes, such as "Peace Love and Music," "Sports and Fitness," or "Road Trip." You can also find a selection of outerwear such as hoodies, vests, sweatshirts, and fleeces. Life Is Good offers loungewear like sweatpants as well as yoga- and sportswear for active individuals. A variety of accessories like bags, phone cases, towels, coffee mugs, and even plush toys rounds out the company's extremely broad product line.'s Rating of Life is Good

When the world is full of negativity, there's something extremely refreshing about the message promoted by Life Is Good. The company's co-founders have stated several times that they are optimistic while still being realistic, and that attitude certainly comes across in the brand's products. Kids are already more prone to look on the bright side of life, so you shouldn't have to worry about cynicism preventing them from falling in love with the bright colors and quirky doodles that are hallmarks of Life Is Good. The classic stick figure of Jake and his dog Rocket continue to be popular characters more than 20 years after they were first introduced.

Though they definitely aren't cheap, the clothes made by this brand are of an extremely high quality when it comes to both comfort and durability. You can also take solace in the fact that a percentage of the company's profits are devoted to its charitable endeavors. On the whole, we give Life Is Good 5 stars out of 5.

Life is Good

  • Established 1989
  • Comfortable clothing with optimistic slogans
Sold at:
Specialty retailers, Life Is Good outlet stores, and online
Types of items:
Graphic tees, tanks, sweatshirts, hoodies, fleeces, sleepwear, loungewear, hats, sportswear, socks, home d├ęcor, coffee mugs, bags, purses, wallets, pet supplies, plush toys
Our rating:

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