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Since 1853, Levi Strauss & Co has been a quintessential American clothing retailer. The company, founded by Levi Strauss, in the throes of the Gold Rush in San Francisco as a dry goods business, introduced tough work wear in blue denim in 1872. A year later, Levi Strauss introduced what would become one of the most iconic pieces of clothing in the history of retail, the blue jean.

Levi’s jeans have been part of the history of the United States, dressing generations through the World Wars of the 20th centuries, the social changes of the 60s and the changes in clothing attire that have happened over for the last 100 years.

Levi’s was the first to have jeans specially designed for women in 1934, when most women weren’t even wearing pants. The company’s compromise with positive change and social engagement has been important for Levi’s for years. Levi’s established the first racially integrated factory in Virginia in 1960 and also established the first comprehensive set of standards promoting worker’s rights and fair labor standards at a global level.

Today, Levi’s is one of the world’s largest clothing and apparel companies in the world with presence in more than 110 countries and over 500 stores. The company also owns the brand Dockers®

Babies & Kids Merchandise


Levi’s is synonymous with denim around the world. The brand is probably one of the best known and most widely worn brands in the globe. Levi’s denim designs are always evolving to fit the newest trends in the market, but the quality of its garments remains the company’s crowning glory and call to fame.

The kids’ line for Levi’s offers a wide selection of clothes from newborn sizes to 20 years old. Babies can start wearing cool jeans, jeans overalls, shorts, t-shirts, polos or soft cotton hoodies and jean jackets from birth. For baby girls, little girls (4 to 6X) and young ladies, the company also offers its jeans in a variety of colors and designs and has a line of casual skirts and dresses in denim and cotton.

The kids’ line also offers a line of backpacks and lunch boxes and hats, gloves and scarves.

Swap.com's Rating of Levi's

Levi’s offers clothes that are not only cool but also, and maybe most importantly, durable. The company’s jeans offer great quality at a great value, making it a must-go-to brand for parents.

Levi’s emphasis on quality is an important facet of this brand that we value, but the company’s social and environmental engagements seal the deal for us.
Levi’s starts its sustainable efforts at the source: cotton. The company collaborates with the Better Cotton Initiative to make cotton production around the world better for the environment.

Other partnerships that enable the company to influence better environmental practices around the planet are its participation in the BICEP (Business for Innovative Climate and Energy Policy), which regulates, creates and promotes energy efficient manufacturing practices. Levi’s also has a line called Waste<Less denim, produced using less virgin cotton and polyester.

In its social endeavors, Levi’s was the first company to set global standards for its manufacturing partners to ensure worker’s rights in its factories around the world.

For its cool appeal and outstanding environmental and social practices, we cannot give Levi’s anything other than Five Stars out of Five

Women's Merchandise


It should come as no surprise that jeans are the most popular women's apparel items from Levi's. The company even divides its catalog so that consumers can shop for jeans by fit, by wash, by color, and by length. Legging jeans are made from unique super stretch fabric, and they are also known as super skinny jeans. Regular skinny jeans use denim, but they still hug the form of the wearer very tightly. Straight jeans feature a classic look, and they are designed to sit at the waist while being comfortable through the hip and thigh and then falling straight in the lower leg. Boyfriend jeans are more relaxed in the thigh before coming to a slightly tighter opening at the bottom of the leg. Boot cut jeans, on the other hand, are tighter in the thigh before featuring a looser opening in the lower leg. Jeans are available in a number of colors, including several shades of blue, black, white, and grey. The brand also caters to women of all shapes and sizes by offering plus sizes, petite jeans, products for women with tall inseams, and more.

Moving away from jeans, Levi's also offers shorts, shirts, jackets, and vests. While denim is the most common fabric, you'll also find options in silks and cottons. The company also has plenty of accessories, including shoes, belts, wallets, purses, and hats.

Swap.com's Rating of Levi's

Levi's has a longstanding reputation for being an all-American company. The brand played an integral role in adapting jeans into a clothing item worn by the masses and continued to push the envelope throughout the 20th century so that its products would be available to a wider range of consumers. Today, Levi Strauss & Co. is committed to fostering programs that help promote sustainability, innovation, and social progress in addition to designing jeans that will appeal to customers everywhere. Quality and durability are factors that have always helped make Levi's products stand out above the competition, and these traits continue to play a major role in the company's mission. For its history and its excellent product line, we give Levi's 5 stars out of 5.


  • Established 1853
  • Casual
Sold at:
Levi's stores, major retailers around the world and online
Types of items:
Jeans, jean jackets, shorts, t-shirts, shirts, pants, dresses, skirts.
Related brands:
Our rating:

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