Lauren Conrad

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Lauren Conrad became a reality TV personality in 2004, when she was cast by MTV to star in the show Laguna Beach. Following the success of the series, she became the subject of the spinoff The Hills, which documented her life as she moved to Los Angeles and studied fashion. In 2007, she launched her first high-end clothing line, The Lauren Conrad Collection. It was so successful that fans began to demand a more affordable, accessible version, so Conrad partnered with Kohl's to create LC Lauren Conrad--an exclusive collection. The fashion-forward brand melds understated sophistication with casual comfort, and its apparel has a California vibe. It is particularly popular among tweens, teens, and twentysomethings.

Kohl's was founded in 1962, when Maxwell Kohl opened his first department store in Wisconsin. The store expanded into a chain by the 1970s and was purchased by the British-American Tobacco Company's US division (BATUS). Senior Kohl's management bought control of the company from BATUS in 1986 and continued expansion across the country. Today, the brand operates more than 1,100 stores and is one of the largest department store chains in the U.S. In addition to selling apparel and accessories from major national brands, the company also distributes several of its own exclusive brands like LC Lauren Conrad.

Women's Merchandise


Tops from LC Lauren Conrad are generally pretty sophisticated, so many of them are appropriate to wear to work in addition to being comfortable enough for a day of casual relaxation. Options include blouses, tunics, scoopnecks, crewnecks, cardigans, peasant tops, and turtlenecks. Sweaters are also available with a range of different necklines and prints--including some subtle graphics. The brand's blazers can be matched with practically any outfit to add a little more formality. You can also find peacoats, bomber jackets, and vests for warmth. In dresses, the LC Lauren Conrad collection offers styles like shifts, rompers, popovers, fit-and-flare, maxi dresses, shirtdresses, and sweater dresses.

Bottoms from the line range in style. Leggings are among the most popular options, and they are available with several different prints. You'll also find a relatively limited selection of jeans that feature popular cuts like skinny and flare. As a California-inspired brand, LC Lauren Conrad offers plenty of warm-weather apparel, including shorts and skirts. The brand's Runway Collection is a little more fashion-forward (though not too pricey), and it includes unique dresses, tops, and complete outfits. Shoes range from flats to heels to sneakers, so it's easy to find footwear for almost any occasion. Home accessories are among the latest additions to LC Lauren Conrad, and they include various bedding and bath items.

Our rating

While her rise to fame has been balked at by critics of the reality TV boom, there's no denying that Lauren Conrad has an eye for fashion. Her collection for Kohl's has continued to thrive long after she ceased to be a household name for her televised antics, and recent expansion of the collection proves that the parent company has continued faith in the brand. LC Lauren Conrad appeals to many women because it is chic and trendy without going over the top. Its clothes are relatable and stylish for practically any occasion. We give LC Lauren Conrad 4.5 stars out of 5.

Lauren Conrad

  • Established 2009
  • Sophisticated casualwear
Sold at:
Kohl's stores and online
Types of items:
Blouses, tunics, tees, popovers, scoopnecks, crewnecks, sweaters, cardigans, blazers, jackets, dresses, skirts, shorts, jeans, leggings, pumps, flats, sneakers, beddings, bath accessories
Related brands:
Disney, Apt. 9, Candie's, Chaps, Jumping Beans, Mudd, Urban Pipeline, Sonoma, SO, Croft & Barrow, Helix
Our rating:

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