Lands' End Clothing & Accessories at Discount Prices

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Gary Comer, the founder of Lands' End, already had a long list of accomplishments to his name by the time he became an entrepreneur. A champion sailor, Comer established Lands' End in 1963 as a mail-order catalog to sell yachting gear. The whole operation was run out of a basement office in Chicago, and its first publication only led to about 15 orders per day. It took a while for Lands' End to find its niche, but by 1977, the bulk of the company's catalogs featured clothing. After moving to Dodgeville, Wisconsin (where the brand still has its headquarters), Lands' End continued to grow throughout the last decades of the 20th century.

In 2002, Sears bought Lands' End for $2 billion. At first, the new parent company continued offering the brand's products through catalog and Internet sales only, but by 2006, Lands' End inlets had been opened at more than 100 Sears stores nationwide. At the beginning of 2014, Sears announced that it was spinning Lands' End into an entirely separate company. The new corporation began trading shares on the stock market under the new ticker symbol, LE. Back when Lands' End first gained popularity, Comer admitted that the company's name contained a typographical error. The moniker should have been spelled "Land's End," but by the time the mistake was discovered, it was already too late to change all the company's promotional materials.

Babies & Kids Merchandise


Lands' End offers kids' clothes for both boys and girls, ranging from toddlers to teens. Girls' options for tops include short- and long-sleeved tees (including a wide selection of graphic tees), tanks, polos, and blouses. Bottoms feature several different styles of leggings as well as jeans, chinos, and skirts. Bermuda shorts, athletic shorts, and denim shorts are all hits during the summer. You'll also find a number of different dresses, which feature knit, woven, tank, and jersey fabrics. Girls' outerwear includes cardigans, sweaters, hoodies, sweatshirts, and more. Socks, tights, shoes, and accessories round out the girls' options, and these products are available in a variety of colors and styles.

Many of the clothes for boys at Lands' End are based on graphics and patterns. In addition to tees and hoodies, you'll also find button-down shirts and polos. Cargo pants, sweats, and dress pants join jeans to make up the line of boys' bottoms. You'll also find shorts and swim trunks to get kids through the summer. Outerwear options are designed to keep you warm while garments like ties and blazers are perfect for dressy occasions. Both boys and girls can also choose from a range of backpacks, lunchboxes, pencil pouches, water bottles, and other supplies for school.'s Rating of Lands' End

Like some of the other companies that evolved from mail-order ventures into larger operations, Lands' End still has the feel of a small business. The executives behind the company make it clear that customer satisfaction comes first, and designers strive to make garments that will be stylish and durable. Kids of almost any age can find a wide range of options from Lands' End that are appropriate to wear year-round. Other options like backpacks and shoes are also smart choices for any family. In addition to a commitment to customer service, the corporation also includes sustainability and community service among its top goals. Based on its history and its well-earned reputation for excellence, we give Lands' End 5 out of 5 stars.

Lands' End

  • Established 1963
  • Versatile kids' apparel and accessories
Sold at:
Sears, Lands' End catalogs, and online
Types of items:
T-shirts, graphic tees, polos, blouses, button-down shirts, jeans, chinos, leggings, cargo pants, shorts, swimwear, pajamas, underwear, sweatshirts, sweaters, cardigans, hoodies, jackets, dresses, skirts, shoes, ties, backpacks, lunchboxes, school supplies
Related brands:
Lands' End Canvas
Our rating:
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