Koala Kids

Shop Koala Kids

The Koala Kids line of clothes for babies and young kids is manufactured for and available exclusively at Toys "R" Us and Babies "R" Us stores. Toys "R" Us was founded in 1948 by young entrepreneur Charles Lazarus. Opening a baby furniture store in Washington, D.C., Lazarus quickly built up a customer base from all the new parents who were ushering in the baby boom era. From furniture, the store naturally evolved into also selling toys for babies and kids. About 10 years after opening his first location, Lazarus grew his business into a chain and coined the name that it still goes by today.

Toys "R" Us was so successful almost immediately that the company decided to diversify into other products for kids. It launched Kids "R" Us and Babies "R" Us to sell clothes for young children and babies, respectively. The brand also went global in 1984, when it started opening stores outside the United States. Toys "R" Us became a private company in 2005 when the entire operation was acquired by a few small groups of investors. Today, the company owns more than 800 stores domestically and 1,000 more locations internationally. In addition to selling major brand name clothes and apparel, Toys "R" Us also manufactures several house labels like Koala Kids.

Babies & Kids Merchandise


You can find a wide range of niche clothing and footwear from Koala Kids for babies and children. Rather than clothes for everyday wear, these outfits tend to have some sort of theme. You might choose holiday pajamas, sweaters, dresses, or onesies for Christmas, birthdays, or the birth of a new sibling. The brand also makes a very wide selection of adorable and classic costumes that are perfect for Halloween. Young boys can stock up on dressy clothing for special events, such as slacks, cardigans, vests, or button-down shirts.

Shoes for both genders from Koala Kids run the gamut. You'll find everyday sneakers as well as classic shoe styles like Mary Janes and ballet flats. The brand also has a wide range of different boots like galoshes, snow boots, and festive booties. Boys' oxfords and other dress shoes help accompany formal outfits.

Mom rating

While plenty of brands make kids' clothes for everyday wear, finding niche outfits for unique occasions can be a little more difficult. With its Koala Kids brand, Toys "R" Us offers quality clothes for babies and toddlers to wear to special events. Comfort is the number one factor going into these designs so that your little one won't dread wearing them all day long. The fun behind the styles is also clearly a major consideration, and the costumes and holiday outfits are full of whimsy. Halloween costumes, in particular, are nice because they are classically fun rather than focusing on modern fads--so they will never go out of style. Additionally, parents will appreciate the availability of more formal clothes for young boys and girls. These designs from Koala Kids are made to help your tot look dressed up without being too stuffy. All things considered, we give Koala Kids 4 out of 5 stars.

Koala Kids logo
  • Established 1948 (Toys "R" Us)
  • Niche children's clothes and shoes
Sold at:
Toys "R" Us, Babies "R" Us, online
Types of items:
Onesies, pajamas, costumes, holiday apparel, jeans, slacks, dresses, skirts, formalwear, shoes, sneakers, boots
Related brands:
Koala Baby, Imaginarium, Totally Me!, Journey Girls, Fast Lane, Little Boutique, tommee tippee
Our rating: