Just One You

Shop Just One You

Manufactured by the children's clothing giant Carter's, Just One You is exclusively sold at Target. This line includes outfits and accessories for newborns, infants, and toddlers. One of the oldest remaining brands of kids' clothes in the U.S., Carter's was founded in 1865 by William Carter. Over the last 150 years, Carter's has been committed to innovations that celebrate childhood. Today, it is the nation's leading manufacturer of kids' clothes, accessories, and gifts.

The Target Corporation was founded by George Draper Dayton in 1902. Originally a six-story retail shop in Minneapolis, the business flourished and expanded in the 1950s. In 1962, Dayton's sons opened the first Target discount store. Expanding the new venture into a chain, Target quickly grew to become the company's biggest source of revenue. Today, there are more than 1,900 Target retail stores in the U.S. and Canada. These locations sell clothing, household items, and groceries, representing both national and house brands. In addition to producing its own lines of clothes, Target has teamed up with major manufacturers like Carter's to make exclusive brands, and Just One You is a prime example. The brand is committed to producing quality baby essentials, including apparel, décor, bedding, and accessories.

Babies & Kids Merchandise


Clothing for infants made by Just One You covers all the layette set essentials. You'll find bodysuits, pajamas, hooded towels, booties, socks, burp cloths, rompers, dresses, and more for everyday wear, as well as options like snowsuits and jackets to help your little one stay warm. Other garments for young babies include leggings, t-shirts, polos, and sweatpants. Moving into toddler sizes for boys and girls, Just One You has a wide range of sleepwear, including pajama sets and robes. You'll also find outerwear, swimwear, hats, accessories, and more in sizes up to 5T. The brand's shoes include sneakers, boots, and soft booties for newborns and infants in particular.

When it comes to décor and bedding, this brand has everything you'll need to decorate your nursery. Choose from various styles and colors of sheets and blankets as well as wall and crib decorations and mobiles. Accessories like bibs are available in a variety of patterns, and many of them feature fun graphics and/or sayings. You can also find bath accessories from Just One You, including robes, washcloths, and towels that are specially designed for little ones. The brand keeps parents in mind as well, with fashionable and useful diaper bags and totes.

Mom rating

Since its garments and accessories are manufactured by the largest kids' clothing company in the country, it's not surprising that Just One You has a great reputation. Many parents are also concerned with convenience and budget, however, which is why the partnership between Carter's and Target is such a good idea. These products are extremely affordable in addition to being well made, and you will have no problem finding several great options within your price range. When it comes to construction, Carter's puts comfort above all else with its classic, traditional designs. You can be sure that these clothes will last a long time and will never go out of style. We give Just One You 4.5 stars out of 5.

Just One You logo
  • Established 1865 (Carter's)
  • Classic baby clothes
Sold at:
Target stores and online
Types of items:
Layette sets, bodysuits, pajamas, snowsuits, hooded towels, bibs, burp cloths, dresses, rompers, socks, booties, shoes, leggings, t-shirts, jackets, home décor, bedding, blankets, sheets, bibs, robes, bath accessories
Related brands:
Genuine Kids, Cherokee, Circo, Xhilaration, Mossimo Supply Co., Merona, CG by Champion, Liz Lange Maternity
Our rating:

Hand-picked items from Just One You