In 1995, friends Gela Nash and Pamela Skaist-Levy started their own fashion label focusing on maternity pants, which they dubbed Travis Jeans. A year later, the duo changed the name of the company to Juicy Couture and laid the foundation for a fashion empire. Knowing that they had to find some way to grow their brand, the founders began sending clothing to celebrities. They struck gold in 2001, when Madonna began wearing and promoting a Juicy Couture velour tracksuit that was designed for her. The celebrity endorsement sparked an almost instant trend, and the label was acquired by Liz Clairborne, Inc. in 2003.
Originally a high-fashion brand sported by celebrities and socialites, Juicy Couture soon had a flagship store on Manhattan's Fifth Avenue. Before long, however, it started to spread to the suburbs, and Juicy Couture locations began opening in malls across America. The brand slowly started to fade from the fashion scene when it failed to come up with any new products that were as popular as the iconic tracksuit. In 2013, the brand was sold to Authentic Brands Group, and it announced that it was closing all of its stores in the U.S. Under new ownership, the company struck up a partnership to distribute clothes via Kohl's stores across the country.
Today, Juicy Couture apparel can be broken into two major categories. The brand continues to sell high-priced, fashion-centric merchandise via its own ecommerce division, but it also has a much more affordable line that is available at Kohl's. The classic velour tracksuit is still the brand's most popular item, and it can be broken down into a jacket and pants--both available in a number of different colors. Terry is another fabric used for tracksuits, and they frequently consist of short-sleeved jackets and shorts because the material is lighter.
Other women's apparel options include graphic tees, sweaters, and cardigans with the Juicy Couture logo. The brand's fashion collections feature trendy dresses, jackets, blouses, peasant tops, knits, and tanks. It also has a line of high-end Juicy Jeans, which are available in all the most popular cuts and feature several different colors and washes. You can also find activewear options like sport leggings, yoga pants, muscle tees, and sports bras. Other items in the Kohl's collection include shoes and boots, as well as accessories like handbags, wallets, watches, jewelry, hats, and more.
The evolution of Juicy Couture has been something of a rocky road, and the brand has essentially been divided in two over the last few years. Today, the Kohl's collection harkens back to the company's most popular item from 10 years ago, while the fashion collection tries to move forward with the latest trends. While the different sets of products appeal to two completely different audiences, both are equally well made. If you can afford the brand's pricey designer apparel, you'll find clothes that are stylish with a relatively universal appeal. Alternately, the tracksuits are geared at a specific fashion sensibility and are now very affordable. On the whole, we give Juicy Couture 4 stars out of 5.
- Established 1995
- Fashionable apparel and iconic tracksuits
- Sold at:
- Kohl's stores and online
- Types of items:
- Tracksuits, jackets, pants, shorts, graphic tees, dresses, skirts, sweaters, cardigans, jeans, jackets, leggings, activewear, shoes, boots, heels, handbags, accessories, home décor, jewelry
- Related brands:
- Jones New York, Elvis Presley, Tapout, Frederick's of Hollywood, Spyder, Bobby Jones, Hickey Freeman, Prince Tennis, Tretorn, Sportcraft