Shop JCP

JCP is one of the exclusive brands manufactured for sale at JCPenney stores. The brand was introduced in 2012, when the company tried to discontinue another house brand, St. John's Bay. The decision ended up backfiring, and the company announced in 2013 that it was already going to limit production of JCP for women (and completely eliminate the brand for men). Today, the brand still offers some JCP clothes at its stores and online, but products are mostly relegated to the secondhand market.

James Cash Penney got his start in retail at the turn of the 20th century. After managing several Golden Rule store franchises, he branched out on his own and began opening stores under the JCPenney masthead in 1913. The store was one of the fastest growing retail chains during the early 1900s, and it had a presence in all 48 states by 1941. In the '60s and '70s, JCPenney kept up with retail trends by launching several full-line department stores. The company stayed relatively robust for several more decades, but it has been facing financial difficulties during the last few years. The stores rely heavily on house labels in addition to selling clothing from major name brands.

Women's Merchandise


When the brand was in its brief heyday, JCP offered a wide array of women's apparel in several popular categories. Now that the label has been scaled back, the collection is still diverse without offering quite as many variations on certain styles. In tops, you can find short- and long-sleeved t-shirts, as well as v-necks, crewnecks, scoopnecks, and boatnecks. Simple blouses, tunics, and button-down shirts are also available in a variety of colors and with patterns like plaid, gingham checks, and paisley. Layering options include pullovers, sweaters, and cardigans that emphasize cozy comfort.

In bottoms, JCP has a selection of jeans that feature popular cuts like boyfriend, ankle, and skinny. Twill pants, ankle pants, trousers, moto pants, and capris are also available in several different colors. Skirts range from mini to midi to maxi cuts, and they are generally on the more conservative side. Some of these pants and skirts are designed for casual wear while others are better suited for business attire. You can also find options like blazers to fit into your work wardrobe. JCP offers several styles of swimsuits during the summer, including bikinis, tanikinis, skirted bottoms, and more.

Our rating

There were several business reasons that contributed to the quick rise and fall of the JCP brand, but none of them were particularly related to the quality or popularity of the clothing. Apparel options are fairly basic, which makes them favorites among women who prefer traditional styles. The brand also specializes in juniors', regular, and plus-sized clothing so that it can appeal to women of all ages who wear a range of sizes. JCP clothes are already cheap when they are bought directly from the retailer, and you can frequently find a great bargain when you buy them used. We give JCP 3.5 stars out of 5.


  • Established 2012
  • Traditional women's apparel
Sold at:
JCPenney stores and online
Types of items:
Tees, blouses, button-down shirts, tunics, v-necks, scoopnecks, cardigans, sweaters, pullovers, blazers, jeans, chinos, trousers, pull-on pants, ankle pants, shorts, skirts, swimwear
Related brands:
Arizona, St. John's Bay, giggleBABY, baker by Ted Baker, Wendy Bellissimo Flowers by Zoe by Korageous Kids, Duo Maternity, Decree, Rusty, Okie Dokie, Carters
Our rating: