American businessman Vincent de Paul Draddy was vacationing in London in the late 1930s when he came across Jack Izod's distinguished tailoring boutique. Intrigued by the unique name, Draddy purchased the rights to it and introduced the Izod of London brand to U.S. consumers in 1938. Struggling to find a market for the company's shirts, Izod teamed up with Lacoste in the early 1950s and began giving away apparel to celebrities like Bing Crosby, John F. Kennedy, and Ben Hogan. Known as Izod Lacoste for more than 40 years, the brand started to take off.
Izod Lacoste reached is peak in the '70s and '80s because the shirts manufactured by the joint brand were known as a staple of the popular "preppy" wardrobe. By the '90s, however, the company was once again having trouble appealing to customers. Izod and Lacoste split back into two separate brands, and Izod was bought by PVH Corp. in 1995. Under new ownership, the company began to focus more on classic sportswear as well as tailored men's clothing. Partnerships with mid-tier department stores like Kohl's, Macy's, and JCPenney have helped drive the brand's progress into the 21st century. Izod has also started to rapidly expand internationally, and its products are currently sold around the world.
The line of Izod clothes for kids has never been as all-inclusive as the brand's apparel for adults. Options for boys mostly fall within the range of preppy garments and include polos, button-down shirts, suits, ties, and blazers. You'll also find outerwear options like pullover sweaters and sweater vests. Izod girls' clothes include polos, button-up blouses, and cardigans in addition to skirts, slacks, and jumpers. The IzodEd line encompasses clothes that are common choices for school uniforms.
Moving into adult sizes (which are also suitable for older kids and teens), men's categories include casual shirts, dress shirts, neckwear, polos, outerwear, denim, pants and shorts. Even so-called "casual" attire still tends toward slightly more formal styles, with button-down shirts being much more common than tees. Men's apparel also has a complete golf line that features everything you'll need to wear out on the course. The Izod women's category is much sparser than clothing for men, but it includes some polos and blouses as well as athletic apparel. You'll also find accessories like shoes, watches, and eyewear for both genders.
Though Izod's range of apparel has gone through multiple different phases of ownership over the last seven decades, the basic mission of the brand hasn't changed too much during that time. Basically staying true to the preppy style, Izod has always resonated more with families who tend toward formal clothes rather than anything too casual. The children's division of the brand, in particular, isn't exactly designed to appeal to kids. Instead, the goal is to make the garments that tots might be required to wear for school uniforms as comfortable as possible. Older kids, too, tend to shop the brand for more formal occasions or for apparel that caters to sports like golf. The quality of Izod clothes has kept the brand relevant for many years, and we give the brand 4 stars out of 5.