Founded in 1978, Infantino is a leading brand of toys and accessories for babies. Products are designed by moms, dads, uncles, aunts, and grandparents, who have experience with what kids like and what families need. The brand is committed to revolutionizing everyday products to make them more fun to use. Infantino puts safety first, however, and it uses only harm-free materials in all of its items. The company also pursues innovations that will make its future products even safer and more inventive. Through its Test & Tell program, Infantino makes prototypes of new products available to families so that they can try them out and provide feedback that will help designers make any necessary tweaks.
Infantino is based in San Diego, CA, and it has long maintained a distribution network that includes some of the nation's largest retailers. Partners include Target, Walmart, Babies"R"Us, and many more. Infantino was acquired by Dorel in 1992, but the company was sold to members of the brand's management team in 2000. Step2 bought Infantino in 2007 and managed it for several years before selling the brand to Blue Box International in 2014. The new parent has headquarters in Hong Kong and has been a major player in the toy industry since 1952.
Babies & Kids Merchandise
Toys have always been Infantino's most popular products for babies. Mostly meant for infants, options include rattles, chimes, activity toys, musical toys, blanket toys, and blocks. You'll also find toys specifically designed for bath time as well as products to keep tots occupied in the car. Teething is a tough time for any little one, so Infantino makes several different types of teethers. You can find traditional teething rings as well as activity teethers that provide sensory stimulation in addition to being something to chew on.
Activity gyms and play mats are available in different sizes and cater to babies in different stages of cognitive development. Tummy time activity mats help keep the youngest babies entertained, while options like larger activity gyms can be used by kids who are discovering shapes and colors. For babies on the go, many of the brand's mats are also built for quick storage and easy transport. Other products are designed to make parents' lives easier. If you are interested in making your own baby food, Infantino has a whole line of products devoted to the process--including juicers, blenders, storage pouches, and more. You can also find different babywearing devices and baby carriers that help free up your arms while also keeping your little one close. Products like shopping cart covers, stroller liners, and neoprene carrying cases make it easier to ensure that your baby is safe and comfortable no matter where you go.
Even though the company has changed hands several times during its almost 40 years of existence, Infantino has never compromised its commitment to high-quality products. By catering specifically to very young babies, the brand is able to perfect the toys and accessories in its small niche. Its method of testing also helps ensure that only the best products make it into stores. Another admirable step the brand has taken is to support Changing the Face of Beauty--a growing campaign that promotes integrating a diverse population of kids (including those with disabilities) into brand advertising. All in all, we give Infantino 4.5 stars out of 5.
- Established 1978
- Toys and accessories for young babies
- Sold at:
- Major retailers and online
- Types of items:
- Rattles, chimes, musical toys, activity toys, activity mats, play sets, teethers, feeding products, baby carriers, travel accessories
- Related brands:
- Blue Box, B Kids, GadgetGourmet, bbi