H&M Mama Maternity Clothing at Discount Prices

Shop H&M Mama

In 1947, entrepreneur Erling Persson opened a women's clothing store in Vasteras, Sweden, which he called Hennes (Swedish for "hers"). The company flourished throughout Scandinavia for the next 20 years, opening more stores in Sweden and expanding to Norway. In 1968, Hennes acquired a hunting and fishing store called Mauritz Widforss. As part of the merger, the company was renamed Hennes & Mauritz--which would later be shortened to simply H&M.

Along with the name change, H&M also started to branch out into men's and children's clothing, and the company became even more popular. After spreading throughout Europe during the latter decades of the 20th century, the first H&M store in the U.S. opened in New York City in the year 2000. Using its newfound international presence, the company struck up collaborations with major designers like Karl Lagerfeld, Stella McCartney, Roberto Cavalli, Jimmy Choo, and many more. In autumn of 2010, the store ventured into the business of maternity clothes for the first time with the introduction of the H&M Mama label. The mission of the maternity line is to provide expectant mothers with high-quality, fashionable clothing options at the best possible price.

Women's Merchandise


It's easy to find all the clothes you'll need during your pregnancy at H&M Mama. The company manufactures garments in the categories of tops, bottoms, jeans, dresses, and lingerie & tights. Tops include versatile and stylish options like button-down cotton blouses, tunics, jersey tops, sweaters, and tank tops. Designed to be form fitting while still giving your belly plenty of room to expand, these tops are a far cry from traditional maternity wear. H&M Mama's bottoms are mostly made to be worn over the belly, though you'll also find some mid-belly options. Styles include casualwear like sweatpants, more formal chinos, and several different types of shorts to get you through a summer pregnancy. Jeans are a category all their own, and you can find all the hottest styles like skinny jeans with an adjustable elastic panel that will accommodate your growing body.

H&M Mama's supply of dresses range from casual to formal. Options made of cotton or denim are perfect for everyday wear, but you'll also find styles that will suit any special occasion. The makers of this brand also know that your regular tights and underwear aren't likely to fit throughout your pregnancy, so they offer stylish options that are suited for your increased size. After you've given birth, finding nursing clothes that make you feel sexy and stylish can be difficult, but H&M Mama has plenty of options for this time in your life as well. You'll find nursing bras, tops, and tanks in a variety of fashionable styles.

Swap.com's Rating of H&M Mama

H&M created a niche of its own when it opened its first American stores more than a decade ago. Featuring quality materials and extremely affordable prices, this company has proven that you don't have to spend a fortune to dress in style. The same philosophy holds true with H&M Mama. No matter what types of maternity clothes you're in the market for, H&M Mama has you covered, and you'll be very happy with their wide selection. We give the brand 5 out of 5 stars.

H&M Mama

  • Established 2010
  • Fashionable maternity clothes
Sold at:
H&M stores and online
Types of items:
Maternity blouses, tunics, cotton tops, tanks, chinos, leggings, slacks, sweatpants, shorts, jeans, dresses, skirts, jackets, panties, tights, nursing bras, nursing tanks
Related brands:
Our rating:
All H&M Mama items

List of all popular brands on Swap.com.