Helix is a brand of clothes for boys, teens, and men that's manufactured and exclusively sold by Kohl's. Entrepreneur Maxwell Kohl opened his first supermarket in Milwaukee in 1946 and then expanded his venture to include a chain of department stores in 1962. The Kohl's Corporation was bought out by the British-American Tobacco Company (BATUS) in the early '70s, and the firm helped expand the business beyond Wisconsin. In 1986, a team of private investors--led by several executives from Kohl's management--bought back the company from BATUS and began a period of rapid growth. The company went public and opened stores around the country.
Today, there are more than 1,100 Kohl's locations across the U.S., and the retailer has a presence in 49 of the 50 states. Now a Fortune 500 company, Kohl's is America's second-largest department store by retail sales numbers. Focusing on products as varied as clothing, jewelry, footwear, furniture, housewares, and electronics, Kohl's has a number of original brands as well as exclusive distribution agreements with some of the world's top designers. Helix launched in February 2010, and it has grown into one of the manufacturer's top brands of contemporary, casual clothes for male consumers of all ages.
The Helix label is designed to emulate the popular and distinctive streetwear style. Tops include basic solid tees and polos in a variety of colors as well as graphic tees and polos with signature prints. Henleys, v-necks, and tanks are also available in several different colors and cuts. Button-down plaid, western, or military-style shirts are all excellent options for events that require a more upscale-casual look. Long-sleeved tops include cotton tees as well as sweaters, so you have a range of options when cold weather strikes. You can also rely on Helix hoodies to keep you warm and stylish.
You can find Helix jeans that feature all the most popular styles and washes. Options include slim, boot-cut, relaxed fit, and straight-leg jeans that are available with different levels of distressed fabric. Helix also has young boys and teens covered in the summer, with several different types of shorts. Choose from denim shorts, cargo shorts, workout shorts, and more.
Everything about Kohl's is designed to be convenient, high-quality, and affordable--and that goal extends to the company's original brands. The Helix line is certainly unique in that its designs are only going to appeal to boys and teens with a certain style. If the streetwear scene matches up with your son's fashion preferences, however, he'll easily be able to build his entire wardrobe around the Helix brand. These clothes are also designed to be long-lasting and durable while still keeping affordability as a major requirement.
Kohl's as a company is committed to being a responsible member of its communities around the country. The Kohl's Cares initiative, for example, is dedicated to giving back, and the company donates money, resources, and time to support environmental and educational initiatives as well as kids' and women's health. Considering the longstanding reputation of the company that manufactures the brand's clothes, we give Helix 4 out of 5 stars.