Like many of the major toy companies of our time, Hasbro didn’t start its journey as a company selling toys. In fact, the company, initially named Hassenfeld Brothers, sold textile remnants in 1923 when siblings Henry, Hilal and Herman Hassenfeld founded it.
From textiles, the brothers went on to manufacture and sell pencil cases and school supplies and eventually, the Hassenfeld brothers started making their own pencils.
It was not until 1940 when the company started manufacturing toys. The first toys Hassenfeld Brothers produced and sold were modeling clay and doctor’s and nurse’s kits. In 1952, the company purchased what would become one of its most iconic toys from inventor George Lerner, Mr. Potato Head. A little over ten years later, the Hassenfeld Brothers came up with what they called an “action figure” and which would become another legendary product in the toy industry: G.I Joe.
The name Hasbro was officially adopted in 1968 and the company continued to grow and diversify its portfolio. By the mid-eighties, Hasbro was the leader toy manufacturer and distributor in the world and had added an extensive list of products to its lineup, including popular brands Transformers and My Little Pony and purchased Milton Bradley Company in 1984.
Today, Hasbro has licensing agreement with a variety of brands, including Marvel Comics and Star Wars and produces toys, apparel and an extensive line of products and it is even involved in movies and television shows.
The lineup of products Hasbro has to offer is extensive and covers all ages. For the younger crowd, Hasbro has dolls, toys and even board games. The Playskool line carries several Elmo versions for young kids such as Lullaby & Good Night Elmo to Tickle Me Elmo. For the 3 to 7 year old group a variety of interactive toys are available to ignite kids’ imaginations. Different iterations of the classic Mr. Potato Head are available as well as the Sesame Street Come ‘N Play Elmo Cash Register or the Cookie Monster Kitchen Café from the same line.
Hasbro has more than 50 different brands in its lineup for kids’ toys: Nerf, Battleship, Bonkazonks, Candy Land, Care Bears, Clue, Cranium, Dohvinci, Dungenons & Dragons, Easy Bake, FurReal Friends, Furby, G.I. Joe, Koosh, KRE-O, Lazer Tag, Lite-Brite, Littlest Pet Shop, Marvel, Marvel Super Hero Mashers, Play-Doh, Pound Puppies, Star Wars, Star Trek, Scrabble and many, many more.
Hasbro does not stop at a specific age in its offerings, the company has a extensive list of brands with games, toys and products for any age group, from games for kids and teens to games the whole family can play such as Monopoly, Scrabble or Zynga.
A company that includes everyone in the family is always a favorite to us. Hasbro’s toys, games and products take care of every interest for a variety of ages and interests, whether it’s the Sesame Street crowd, the super hero enthusiast, Star Wars aficionados or when we’re just looking for a fun board game to play together on family night.
As always, we are always pleased to see that Hasbro has a strong ethical stand as a corporate entity too. Ethisphere.com named Hasbro one of the World’s Most Ethical Companies in 2014 and CR Magazine placed the company in the “100 Best Corporate Citizens” list two years in a row in 2012 and 2013.
The Civic 50, an annual initiative that recognizes companies’ commitment to improve the quality of life in the communities where they do business, recognized Hasbro in 2013 as one of America’s most community-minded companies.
We love Hasbro’s products, but its corporate ethical responsibility is what sets this company apart from other toy manufacturers and that is why we think this company deserves 5 stars out of 5.
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