In 1981, brothers Maurice and Paul Marciano immigrated to the United States from the south of France and settled in Los Angeles. Using their European design sensibilities, the pair formed the Guess brand and designed several innovative styles of jeans that they sold in their Beverly Hills boutique. Department stores like Bloomingdales quickly caught on to the popularity of Guess and began selling these upscale designer jeans.
Within a few years, Guess had expanded beyond its original women's line to create clothes for men as well as a line of apparel for babies. After suffering some bad press in the '90s for allegedly using sweatshop labor, Guess revamped its brand and rose to even greater prominence in the early 2000s. The company has continued to diversify and create new lines like G by Guess, Guess for Men, and Guess for Women. Baby Guess was transitioned into Guess Kids, and it manufactures clothes for little ones of all ages. The Guess brand is truly a global endeavor. With over 500 locations around the world, the company has a presence in more than 80 different countries.
Guess Kids divides its product line into several categories, including baby girl, baby boy, girl, boy, and shoes. The baby clothes are divided into styles for infants (sizes 0-9M) and toddlers (sizes 12-24M). For baby girls, you'll find options like layette sets, onesies, leggings, sweaters, dresses, rompers, jeans, bloomers, logo tees, tanks, and more. Options for baby boys include layette sets, graphic tees, cardigans, jeans, overalls, button-down shirts, henleys, shorts, polos, and more. The baby clothes feature very gender-specific designs and colors, with most garments for girls made in shades of pink and those for boys showcasing blues.
Moving into clothes for older kids, the sizes are divided into little boys/girls (sizes 2-6x) and big boy/girl (sizes 7-16). Girls' clothes are very fashion-forward, with options like tunics, blouses, denim jackets, jeans, skirts, leggings, swimsuits, and more. Options for boys include logo tees, hoodies, shorts, jeans, active pants, jackets, polos, and more. Colors, patterns, and adornments exude style and resemble smaller versions of Guess' adult clothes. The Guess Kids selection of shoes ranges from sandals to sneakers to boat shoes. Almost all the brand's options include patterns and prints that also prominently display the brand name.
Though Guess originally became famous for its styles of jeans, the company has since developed a reputation for making clothes of all types. Guess Kids certainly channels its parent brand with its styles, and the resulting clothes will satisfy certain tastes more than others. While the trendy outfits from Guess Kids might make your child look like more like a little adult than a true kid, it's refreshing to note that most of the clothes are age-appropriate and won't show off more skin than parents would typically like to see. These clothes don't come cheap, but they are very well made and will generally last for a long time before starting to show signs of wear. It's also important to note that the controversy that gave Guess a bad name in the '90s has been resolved, and the manufacturer no longer uses any sweatshop labor. For the quality of the brand and its array of options, we give Guess Kids 4 out of 5 stars.
Jeans originally put Guess on the map, and denim continues to be a hallmark of the company's women's collection. You'll find jeans in several different styles and washes, including the Mid-Rise Curve X, 1981 High-Rise Skinny, Low-Rise Power Skinny, and several different types of boot cut jeans. Other denim apparel includes jackets, skirts, shorts, vests, jumpsuits, and overalls. Guess dresses are designed to be incredibly sexy and are the perfect choice for a night on the town. Styles include body-contouring, maxi, mini, "fit and flare," casual, and little black dress.
When it comes to tops, the brand runs the gamut from more traditional graphic tees, tanks, and v-necks, to racy bustiers, plunge-necks, crop tops, and bralettes. Options can be paired with one of Guess' light jackets or vests for a little more coverage. While the entire Guess line is certainly fashion-forward, the Marciano Collection takes the brand to the next level by offering a unique fusion between distinctly European style and modern sensibility. The specific collection features options like bodysuits, high-rise shorts, rompers, and more. Beyond apparel, Guess is well known for its shoe selection, and it sells pumps, ballet flats, sandals, boots, booties, and platform heels that certainly put fashion first. Guess accessories include purses, watches, jewelry, belts, hosiery, hats, scarves, gloves, hair accessories, fragrances, and more.
The selection of women's clothing from Guess caters to fashionistas looking to make a statement with their apparel. Styles take their inspiration from the latest European trends and are adapted to best suit an American audience. The majority of Guess clothes are designed to accentuate form and show plenty of skin, so they tend to be more popular with younger women. The brand is certainly more expensive than many other popular lines (almost nothing is priced below $100), but its garments are also much cheaper than clothes from big name designers. It took a little while for the Guess reputation to recover after the company was accused of using sweatshop labor in the '90s, but the manufacturer guarantees that its garments are made humanely today. We give Guess 4 out of 5 stars.