Young Italian entrepreneur Guccio Gucci was impressed by the designer luggage he saw upper-class hotel patrons using during his brief periods of employment in London and Paris. Upon returning to Florence, he established a shop specializing in fine leather goods in 1920. Gucci passed on his skills to his sons over the next few decades, and the family business opened several stores across Italy. During World War II, leather was hard to come by, so Gucci used cotton canvas instead and stamped it with the double-G insignia that would come to represent the brand.
In 1953, the company expanded stateside by opening its first offices in New York City. Ownership of Gucci apparel and accessories became something of a status symbol for celebrities and other wealthy individuals. After flourishing during the bulk of the 20th century, Gucci's reputation took a hit during the 1980s when several of its executives struggled with legal issues. Eventually, ownership of the company was passed from members of the Gucci family to a holdings company called Investcorp. Under the leadership of fashion bigwigs Dawn Mello and Tom Ford, Gucci recovered from its dip and repositioned itself as a major international luxury brand. Today, Gucci is owned by Kering, and its headquarters are based back in Florence.
Gucci caters to a wide range of demographics, and it features designer lines for babies, kids, men, and women. The youngest Gucci customers can wear sleepsuits, onesies, beanies, bibs, blankets and more. As newborns start to grow into infants and toddlers, the brand then offers standard wardrobe choices like t-shirts, sweatshirts, cardigans, and jackets. You can also find booties and shoes for little ones. Kids' clothing is available in sizes 4-12 for both genders. Popular options for girls include dresses, sweatshirts, sweaters, skirts, and jackets. Boys' clothes include graphic tees, sweaters, blazers, button-down shirts, and pants. Products are also available for special occasions, such as suits for boys and party dresses for girls.
Moving into women's clothing, Gucci offers plenty of ready-to-wear styles. Many of its designs look very casual, and they include graphic sweaters and cardigans, as well as printed blouses and silk tops. Dresses are available in several different cuts and many of them feature prints and other adornments too. In bottoms, you can find a wide array of skirts, jeans, wool pants, shorts, and more. Gucci also makes an assortment of shoes in styles like pumps, flats, slippers, and boots. Its accessory line continues to be very popular as well, and it includes handbags, luggage, belts, wallets, and all sorts of jewelry.
Swap.com's Rating of Gucci
Unlike many designer labels, it can be difficult to tell just how fancy Gucci clothes are at first glance. In reality, however, it's almost impossible to find articles priced below $200, and the vast majority of clothing costs more than $1,000 per item. For shoppers who can afford its prices, Gucci is actually a pretty relatable brand that doesn't take itself too seriously. Playfulness is a hallmark in almost all of its clothes, and its patterns are fun to admire. You may also be able to get a great deal on a Gucci design via consignment and add the brand to your wardrobe without breaking the bank. We give Gucci 4.5 stars out of 5.
- Established 1920
- Luxury apparel
- Sold at:
- Gucci boutiques and online
- Types of items:
- Printed dresses, tops, sweaters, sweatshirts, blazers, jackets, jeans, wool pants, shorts, skirts, onesies, sleepsuits, beanies, blankets, bibs, booties, flats, pumps, handbags, jewelry
- Related brands:
- Saint Laurent Paris, Stella McCartney, Alexander McQueen, Brioni, Puma, Volcom, Balenciaga, Bottega Veneta, Sergio Rossi
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