American socialite and entrepreneur Gloria Vanderbilt was almost 50 years old when she made her first foray into fashion. In the early 1970s, the former model and actress partnered with Glentex and licensed her name to be used on a collection of scarves. In 1976, Vanderbilt and the Indian designer Mohan Murjani came together to launch some of the world's first designer jeans. The Murjani Group's Gloria Vanderbilt jeans were a big success, and the company soon began adding her name to wide array of other textiles. Vanderbilt was both a designer for and the face of the company--making her one of the first celebrity fashion icons to regularly star in TV ads and make promotional appearances.
In 1978, Vanderbilt sold the Murjani Group the rights to her name and parted ways with the company so that she could start her own corporation, GV Ltd. In 2006, the rights to the Gloria Vanderbilt name were acquired by the Jones Group. When the Jones Group was purchased by Sycamore Partners in 2013, the parent company was renamed Nine West Holdings, and control of its various sub-brands was divided between six new companies. Today, Gloria Vanderbilt is owned by Nine West's ONE Jeanswear Group.
Since the brand originally started with jeans, it's not too surprising that denim continues to be the most popular category for Gloria Vanderbilt. You can find a wide assortment of jeans in cuts like straight, tapered, classic, skinny, stretch, and more. While plenty of blue jeans are available, the brand also ventures out into many different colors and washes. Jean shorts and capris are also popular options. Beyond denim, the brand's bottoms include twill pants, trousers, ponte pants, pull-on pants, crops, and more. Different Gloria Vanderbilt pants might be defined as casual, dressy, or perfect for wearing to work.
More recently, Gloria Vanderbilt has begun to diversify its product line to include garments beyond bottoms. In tops, you can find blouses, tees, sleeveless tops, polos, button-downs, and more. The brand trends toward tops in bright colors or featuring unique designs such as floral prints or tie-dye. For more formal occasions, you can find blazers and full suits that have a feminine flair while still exuding professionalism. Gloria Vanderbilt is well known for catering to women with all different body types, and so it offers many of its clothes in plus sizes in addition to standard sizes.
In her various careers, Gloria Vanderbilt has long been known for taking risks, and the decision to put her name on designer jeans in the 1970s certainly wasn't a no-brainer. Luckily, the gamble paid off and helped start a trend that continues to be popular today. The brand's apparel tends to be fairly traditional in its styles, but it also features colors, patterns, and embellishments that are a little quirky and allow shoppers to have fun putting together their outfits. Since the brand has been around for several decades, it's easy to trust its quality. We give Gloria Vanderbilt 4 stars out of 5.
- Established 1976
- Jeans and classic women's apparel
- Sold at:
- Department stores and online
- Types of items:
- Jeans, trousers, pull-on pants, ponte pants, khakis, dress pants, blouses, tunics, button-downs, tees, tanks, shorts, capris, skirts, dresses, suits
- Related brands:
- Nine West, Anne Klein, Jessica Simpson, Energie, l.e.i., Easy Spirit