Since 1993, Fisher Price has been a wholly owned subsidiary of Mattel, but the company had a rich history before it joined the Mattel family, with thousands of original toys designed and produced under the original brand.
In 1930, Herman Fisher, Irving Price, his wife Margaret Evans Price and Hellen Schelle founded Fisher Price. Margaret Evans Price was a children’s book illustrator and artist and lend her artistic eye to the design and colors of the early Fisher Price toys.
The Fisher Price team wanted their toys to offer a good value for the money to the public and made their initial toys out of heavy steel and ponderosa pine, materials that were able to sustain heavy handling by children.
A year after the company was established; Fisher Price participated in the American International Toy Fair (AITF) that took place in New York City and became an instant success. Fisher Price brought 16 wooden toys to the AITF, including its Dr. Doodle and Granny Doodle pull toys - colorful wooden ducks on wheels that children could pull with a string - which became the first toys ever sold by the company.
In the 50s, the company started incorporating plastics in the production of its toys, producing iconic pieces such as the Corn Popper, the Rock-A-Stack and the Chatter Telephone and Bubble Mower. In 1959 one of the most successful toy lines in the company, Little People (initially called Play Family), was introduced. Little People was sold through 1990 and reintroduced to the market seven years later with a new design that gave the characters arms and legs and made them safer for young children.
Over the eighties, Fisher price expanded its products lines to include infant and preschool toys, furniture and camcorder systems.
When the company merged with Mattel in 1993, it expanded into new lines including electronic learning toys, games, dolls and outdoor play yard toys geared at the preschool market. Some of the brands marketed under the Fisher-Price name include Dora the Explorer, See ‘n Say, Sesame Street, Barney, Disney and Thomas & Friends.
Fisher Price actively participates in a variety of charitable programs, including United Way, Special Olympics and the Fisher-Price Playground Projects, which designs and installs playgrounds in underprivileged areas.
Fisher-Price has a great selection of toys for young babies as young as 0 months, expanding over to 5 year olds and up.
The young baby selection of toys includes infant play gyms, baby mobiles, soothers and playard toys. As children grow older, Fisher-Price introduces new items to encourage healthy physical and mental development, such as bat-at floor toys, shape sorters and a variety of toys that encourage walking and crawling.
For busy toddlers in the 12 month to 2 year-old group, Fisher-Price has cars, trucks, trains and a variety of vehicles, building play sets and Ride-on toys specifically designed for this age group.
The brand’s line Power Wheels offers an impressive selection of ride on vehicles for older kids, with brands suitable for every taste like Jeep®, Cadillac®, Ford Mustang®, Corvette® or Kawasaki® motorcycles.
The lineup of brands and characters included in the Fisher-Price lineup include Little People, Laugh & Learn, Imaginext, Power Wheels, Thomas & Friends, Mike the Knight, Jake Never Land Pirates, Disney Minnie, Mickey Mouse Club House, Dora the Explorer, apptivity, Preschool Vehicles, Loving Family, Doodle pro, View Master, Octonauts, The Croods, Nickelodeon Bubble Guppies, Kid Tough electronics & Nickelodeon Team umizoomi.
We love toys that encourage healthy minds and bodies and Fisher-Price lineup of toys offers something for every child at every early stage of development. From toys that sooth restless sleepers on those first months of life, to products that encourage tummy time first and crawling and walking later, Fisher-Price has a product fit for every stage.
Fisher-Price has a great lineup of characters that young children recognize from books and television shows, like Thomas & Friends and Dora the Explorer. We love that the company still adheres to its founding principles of producing solid toys with intrinsic play value that also offer a good value for the money and plenty of ingenuity.
Talking Dora Surprise!