First Moments

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The First Moments line of baby clothing is manufactured for exclusive distribution at Kohl's stores. Maxwell Kohl founded a chain of supermarkets known as Kohl's Food Stores in the 1940s and then decided to branch out into more varied products with the launch of the first Kohl's Department Store in 1962. Originally based in Wisconsin, the Kohl's Corporation quickly expanded under the ownership of BATUS, Inc. in the 1970s. The company was bought out by a group of private investors--many of whom were also Kohl's executives--in 1986, and the new owners helped prep the organization to go public.

By the early 2000s, Kohl's had started to develop a strong presence across the country. With almost 1,200 stores in 49 states, the retailer recently claimed the title of the largest department store chain in the U.S., and it is also one of the nation's biggest retail organizations by revenue. Kohl's has always struck a balance between distributing major name brand goods and manufacturing its own house labels, but the retailer has focused more on its private brands over the last decade. The goal of these exclusives is to emphasize competitive pricing, exceptional quality, and current style trends.

Babies & Kids Merchandise


As the name of the brand suggests, First Moments is devoted to creating quality apparel for your new tot to wear during the first months of his or her life. Layette set essentials like bodysuits, coveralls, and creepers are available in a multitude of colors and patterns for babies of both genders. Dresses, skirts, rompers, leggings, and cardigans round out the selections for girls, while boys' outfits include options like polos, overalls, and sweaters. Sleepwear is another big emphasis, and you can find all sorts of pajama sets to keep your new bundle of joy warm and cozy.

In addition to everyday wear, First Moments also manufactures baby clothing for different holidays and special occasions. Santa onesies might be popular around the holiday season while bright floral patterns take the stage during the spring. The brand also makes cute Halloween outfits that may be an excellent choice if your new baby isn't quite ready for a full costume. While a few First Moments options go up into toddler sizes, the vast majority of the brand's clothes range from infant up to 9 months.

Mom rating

The first few months of your new baby's life are a complete whirlwind, so it's incredibly important to take a step back and really appreciate the time before it's gone. Brands like First Moments truly capture the spirit of having a newborn or infant, and these unique outfits strike a balance between being adorable for you to admire and being comfortable for your baby to wear. While Kohl's has long had a reputation for distributing only high-quality apparel, the retailer has worked hard over the last several years to reinforce this image in relation to its exclusive brands. Top-notch craftsmanship continues to be a priority, and the traditional simplicity found in this particular line ensures that these clothes won't go out of style anytime soon. We give First Moments 4.5 out of 5 stars.

First Moments logo
  • Established 1962 (Kohl's)
  • Traditional clothes for newborns and infants
Sold at:
Kohl's stores and online
Types of items:
Layette sets, onesies, bodysuits, shirts, pants, tees, cardigans, dresses, skirts, rompers, tanks, overalls, shortalls, leggings, pajamas, creepers, polos, holiday outfits
Related brands:
Candie's, Croft & Barrow, Chaps, Jumping Beans, Urban Pipeline, Mudd, SO, Sonoma
Our rating: