Epic Threads is a brand of clothing targeted toward kids and tweens. The private label features a vibrant color palette and a focus on individuality. It is sold exclusively at Macy's. Rowland Hussey Macy moved to New York after several failed attempts to open dry goods stores in Massachusetts. In 1858, he established a new store called R.H. Macy & Co. in Manhattan. The business was successful almost immediately, and the retailer expanded into neighboring storefronts. Just before the turn of the 20th century, brothers Isidor and Nathan Straus acquired Macy's, and in 1902, they moved the store uptown to its now-iconic location on 34th St.
Over the next 50 years, Macy's began to open other locations in carefully chosen metropolises across the country, and by 1950, the retailer had a presence coast to coast. Facing financial trouble in the 1990s, the company declared bankruptcy and merged with Federated Department Stores. Business gradually turned around, and Macy's began making major acquisitions over the next two decades. Today, Macy's operates about 800 stores in the U.S., and it has locations in most major urban and suburban markets. The retail giant is known for selling name brand apparel in addition to cultivating several private labels like Epic Threads.
Babies & Kids Merchandise
The distinctive clothes from Epic Threads are available in girls' sizes 2-16 and boys' sizes 2-20. Graphic tees are among the most popular garments for each demographic, and they might feature pictures, logos, and/or witty phrases. Many of these tees use characters licensed by major movie studios and other entertainment industry brands. Other tops include short- and long-sleeved t-shirts, v-necks, thermals, and henleys for boys, as well as tanks, woven shirts, blouses, and peplum tops for girls. The brand doesn't venture much into outerwear, but it does have a few hoodies, sweaters, and jackets.
Bottoms for girls include leggings, Bermuda shorts, and ponte pants. Skirts and dresses are also available featuring bright colors and festive prints like florals and stripes. For boys, you'll find cargo shorts and joggers in a variety of different colors. Complete outfits are offered for both boys and girls, which might include a t-shirt and pants or a matching skirt and shirt combo. Girls can also choose among options like jumpsuits and rompers that serve as complete outfits without requiring additional pieces.
Clothes from the Epic Threads label appeal to kids who want to make a statement with their apparel, while still keeping everything very age-appropriate. T-shirts and other tops are certainly bold, with bright colors and patterns, and large writing, but all of their graphics are very kid-friendly and positive. If your tot prefers clothes that are a little more muted, tamer options are available--especially among bottoms. One of the key goals Macy's has for this brand is to allow kids to express themselves through outfits that allow them to be unique, and the clothes definitely live up to that promise. We give Epic Threads 4 stars out of 5.
- Established 1858 (Macy's)
- Bold children's apparel
- Sold at:
- Macy's stores and online
- Types of items:
- Graphic tees, t-shirts, tanks, thermals, tunics, blouses, woven shirts, cargo shorts, Bermuda shorts, leggings, cargo pants, jeans, sweatshirts
- Related brands:
- Style & Co., Material Girl, I.N.C. International, Ideology, First Impressions, Charter Club, Bar III, American Rag