After gaining sewing experience throughout his childhood, Italian designer Renzo Rosso began working for a clothing manufacturer called Moltex in 1976. Two years later, he bought a 40-percent stake in the company and renamed it Diesel. Rosso and his business partner Adriano Goldschmied made jeans under a number of different brand names, but their original Diesel brand was the most popular. Rosso bought Goldschmied out of the business in 1985 and continued on as the sole owner.
After a plan to manufacture a licensed brand of Diesel apparel in the United States fell through, the company began exporting its Italian-made jeans to America--officially making it an international business. The brand was one of the first to introduce a fashion retail website in 1995, which contributed to a rise in popularity around the world. Within a few years, Diesel had opened flagship stores in major fashion centers, and the Wall Street Journal named it the "label of the moment" in 1998. Today, the company's products are sold by more than 5,000 retailers worldwide, and the brand owns and operates more than 400 Diesel stores. Owning the business has officially made Renzo Rosso a billionaire.
Babies & Kids Merchandise
Diesel prides itself on frequently changing with the times, and it actually releases more than 3,000 new products every season. Denim continues to be the brand's top material, and you can find an array of denim clothing for men, women, and children. Jeans are available in almost any cut imaginable, including skinny, bootcut, straight leg, tapered, carrot, boyfriend, super skinny, jogger, and jegging. Washes, styles, and colors also vary. Jeans are available in blues, whites, blacks, and greys, and many of them have unique attributes like distressing. Jeans aren't the only clothes in denim, however--the brand also features shirts, vests, and jackets made from the material.
Clothing sizes for kids are divided into two categories: infant (3-36 months) and junior (4-16 years). While jeans play a major role in both kids' collections, other options include tees, polos, dresses, sweaters, tanks, hats, belts, jackets, and more.
The Diesel women's collection is more inclusive. You'll find a new category known as JoggJeans that combine the feel of activewear with the look of denim. Dresses are available in styles like shift, maxi, bodycon, shirtdresses, and little black dresses, while skirts can be found in mini and midi cuts. Popular women's tops include button-down shirts, blouses, tees, and sweaters. The brand features plenty of fashionable jackets, and it also has smaller selections in categories like jumpsuits, bras, and underwear. Diesel's array of accessories includes shoes, boots, handbags, wallets, belts, watches, eyewear, and more.
The proliferation of Diesel into international markets happened relatively suddenly, but the brand has established itself as a leader in fashionable denim. Like many other designer labels, the Italian heritage behind Diesel helps define the brand, and its presence in one of the world's fashion capitals certainly contributes to its ability to stay on the cutting edge. Diesel jeans are expensive when compared to more traditional brands, but they are kept to impeccably high quality standards. You'll almost certainly be happy with a pair bought via consignment because these pants are built to last. We give Diesel 4.5 stars out of 5.
- Established 1978
- Designer jeans and apparel
- Sold at:
- Diesel stores, high-end department stores, specialty retailers, online
- Types of items:
- Jeans, jeggings, leggings, jogger jeans, denim shirts, denim jackets, button-down shirts, tees, tanks, sweaters, polos, hats, jackets, dresses, skirts, blouses, jumpsuits, bras, underwear, shoes, boots, handbags, wallets, belts, accessories
- Related brands:
- OTB, Maison Margiela, Marni, Staff International, Viktor & Rolf, Brave Kid