A unique line of activewear for women and girls, Danskin Now is available for exclusive sale at Walmart. The collection is manufactured through an agreement with the original Danskin brand--part of the portfolio of companies owned by the Iconix Brand Group. Danskin dates back to 1882, when brothers Joel and Benson Goodman started a company to manufacture apparel for dancers' needs in New York. The brand innovated modern standards like the leotard and tights. In the mid-20th century, Danskin branched out into other apparel categories by introducing nylon bodywear for gymnasts, figure skaters, and the general public. Danskin was acquired by the Iconix Brand Group in 2007.
Sam Walton opened the first Walmart store in 1962 in Rogers, Arkansas. He quickly began expanding his new retail venture and had reached 24 stores in just five years. The company went public in 1970 and had become a national conglomerate by the early '90s. Today, Walmart is the largest company in the world, with more than 11,000 stores in 27 countries. It remains a family business, as the Waltons still own more than 50 percent of shares. The retail giant sells a number of exclusive brands like Danskin Now alongside major name brands.
The women's collection from Danskin Now features a wide assortment of loungewear and athletic wear in addition to specialty categories like intimates, swimwear, and shoes. Tops include short- and long-sleeved tees as well as tanks and pullovers. Most of these garments are made from moisture-wicking material, and many of them include built-in bras for optimal performance. Sweatshirts, jackets, and other outerwear options are designed for running and other activities, and they help keep you warm without being restrictive.
Bottoms from Danskin Now include running shorts, active pants, performance leggings, and yoga pants. These comfortable options are all designed to be breathable, comfortable, and versatile, so they are excellent choices to wear to the gym or put on for any athletic endeavor. Swimwear options include one-piece swimsuits, bikinis, tankinis, and more. In terms of intimates, the brand offers sports bras that accentuate form as well as function so that you can feel sexy while still getting the support you need. Panties in various styles are also available to match these sports bras. Danskin Now shoes are designed to be comfortable during a wide range of activities. You can choose from walking shoes, running shoes, cross-training shoes, and more.
Activewear has recently started to transcend its original niche and has gradually become a type of apparel that many women wear for everyday comfort. Regardless of whether you consider yourself an athlete or just someone who prefers soft and stretchy pants, however, it's easy to find appealing options when you browse the selection available from Danskin Now at Walmart. Features like moisture-wicking fabric are basically considered essential parts of modern activewear, and they are able to keep you dry while you partake in your regular exercise regimen. Garments like yoga pants also make excellent loungewear because they are incredibly comfortable. Danskin Now benefits from being associated with a longstanding brand that helped invent modern bodywear, but it is also available much more affordably than the apparel regularly sold by Danskin. For the comfort and versatility offered by the brand, we give Danskin Now 4.5 stars out of 5.
- Established 1882 (Danskin)
- Comfortable activewear
- Sold at:
- Walmart stores and online
- Types of items:
- Performance tees, tanks, moisture-wicking tops, running jackets, sweatshirts, exercise shorts, active pants, yoga pants, leggings, bike shorts, sports bras, panties, swimwear, shoes
- Related brands:
- Danskin, Faded Glory, No Boundaries, Simply Basic, George, Baby George