Cuban model, TV personality, and fashion designer Daisy Fuentes launched her self-named clothing line in 2004. A Kohl's exclusive, Daisy Fuentes initially focused on printed dresses and blouses. It expanded to also feature accessories in 2005 and home décor items two years later. The brand was the subject of a major scandal in 2007, when it was revealed that many of its clothes were manufactured in a Guatemalan sweatshop (a fact that both Fuentes and Kohl's executives claimed to be unaware of). Kohl's temporarily pulled the line from its shelves until proper working conditions could be guaranteed. Daisy Fuentes apparel continues to be sold today, but the selection available at Kohl's is relatively limited.
Maxwell Kohl had been in the business of grocery stores for several years when he founded the first Kohl's Department Store in 1962. From humble beginnings as a local Wisconsin chain, the retailer expanded its presence across the country during the latter part of the 20th century. Today, Kohl's is one of America's biggest department store companies by sales, and it operates more than 1,100 locations. The retailer's model revolves around stocking major national brands in addition to making and distributing a long list of exclusive house brands like Daisy Fuentes.
Although Kohl's has recently slowed production on its Daisy Fuentes line, the brand has produced a wide array of styles through the years. Tops have long been the most popular garments sold under the label, and you can dress in Daisy Fuentes apparel for almost any occasion. You'll find lots of floral prints--especially on blouses, tunics, peasant tops, and tanks. Other tops include tees, v-necks, scoopnecks, camis, and button-down shirts. Dresses also play a major role in the brand's catalog, and they are available in casual styles like day dresses, shirtdresses, sweater dresses, sheaths and wraps. In general, most tops and dresses are loose and flowing to emphasize comfort. Vests, jackets, and sweaters are also available to layer for warmth when temperatures turn cold.
In bottoms, Daisy Fuentes features jeans, trousers, chinos, and dress pants so that that it's easy to dress for work in addition to casual events. In warmer weather, you can wear the brand's fashion shorts, Bermuda shorts, capris, and skirts in a number of different lengths. You can also find swimwear and sleepwear options. In intimates, various bras, panties, and lingerie feature unique styles. In terms of accessories, the brand has made sunglasses, handbags, wallets, hair accessories and more through the years.
After its brief sweatshop scandal during its early years, Daisy Fuentes simply gained a reputation for being another high-quality brand in the Kohl's portfolio. During its heyday, the line featured apparel in almost every major category--much of which was relatively traditional in style for a wide appeal. Even today, older clothes from Daisy Fuentes are a great choice to buy via consignment because they haven't gone out of style at all and still suit women in a wide range of sizes and age categories. We give Daisy Fuentes 4 stars out of 5.