In 2002, Boulder, CO, entrepreneurs Scott Seamans, Duke Hanson, and George Boedecker, Jr. created a unique foam clog based on a design idea they purchased from the Quebec company Foam Creations. The creators named their company Crocs, and the brand's shoes soon caught on as something of an offbeat trend among consumers across the country. By 2006, Crocs had gained enough of a following that the company was able to go public, and it currently trades on the NASDAQ marketplace.
Crocs shoes are famous for their lightweight material, known as Croslite. Crafted from closed-cell resin, the shoes are soft, non-marking, odor-resistant, and comfortable. Over the last decade, the brand has ventured into designing other types of footwear, but they all feature the same technology to some extent. The company now has its headquarters in Niwot, CO, and its distribution network spans worldwide. Crocs does business in more than 90 countries and makes more than 300 different styles of shoes. There are more than 500 Crocs retail locations around the world, and the company also has a major e-commerce presence. Crocs has sold more than 300 million shoes to date, in addition to a wide range of other products.
Babies & Kids Merchandise
Though the brand has been making a variety of shoes for several years now, about 45 percent of its business still comes from its original clog-style shoe. These shoes are available in boys', girls', men's, and women's sizes, and they all feature the same iconic slip-on design with its rear strap and ventilation holes on top. Crocs clogs are available in practically every color of the rainbow. The brand also has licensing agreements with major content owners, so you'll find shoes that feature some of your child's favorite characters from TV and movies.
Other shoe styles from Crocs include flip-flops, sandals, sneakers, and boots for both genders. Many of these products will feature materials like cloth, leather, and/or mesh to make up the body of the shoe, but they will still use Crocs' trademarked Croslite material for the sole. You can also find Mary Janes and ballet flats for girls, as well as loafers for boys. Many of the brand's shoes for adults aren't actually recognizable as Crocs upon first glance because they are designed to be more sophisticated, but they still have the same comfort level the brand is known for. Apart from shoes, you can find accessories like backpacks, socks, totes, sunglasses, and cold weather gear. Crocs also owns Jibbitz--a brand that makes charms that can be inserted into the holes of its classic shoes.
Few brands in history have been more polarizing than Crocs. Most consumers either love the brand or absolutely hate it. Such strong opinions were derived from the original Crocs design--which is certainly a little quirky. The brand embraces this fact, however, and its slogan encourages shoppers to "Find Your Fun." Many of the company's more recent additions to its product lines are actually fashionable and sophisticated, so they may appeal to a much wider fan base. In fact, the brand now specifically makes work shoes to cater to men and women employed in several different industries. Whether you want to wear them for fun or fashion, it's likely that Crocs has shoes for you to appreciate, so we give the brand 4.5 stars out of 5.
- Established 2002
- Offbeat footwear
- Sold at:
- Crocs stores, major retailers, online
- Types of items:
- Clogs, sandals, flats, boots, sneakers, Mary Janes, loafers, flip-flops, slippers, shoe charms, backpacks, totes, socks
- Related brands: