With a history expanding over 110 years, Target is today one of the biggest retailers in North America. The company, that traces its origins to the Dayton Dry Goods Company founded in Minneapolis in 1902 by George D. Dayton, officially took off as a separate corporate entity from its parent company in 1962.
Target was created to be a new form of discount chain with a focus on quality and, over the years, it has continued to grow and expand on that concept.
The company launched its private brand of clothing Circo in 1992. Circo was created as a clothing brand for infants, toddlers and kids and, over the years it has expanded into other kids’ items, offering blankets, towels, bedroom décor, clothing, shoes and even toys.
Circo’s clothes are fun and colorful with stylish designs at affordable prices, which makes the brand a popular choice for parents. The brand’s high quality was recognized in 2012 when it was awarded the Good Design Award by The Chicago Athenaeum, a museum dedicated to the art of design in a variety of disciplines, including product design and architecture.
Target’s brand Circo is designed with kids in mind, in comfortable styles with lots of color and great graphic designs. The brand covers clothing items for kids from head to toe, literally, from socks and shoes to sunglasses and hats.
Circo has infant and kids clothing with sizes from newborn to kids XXL, which is the equivalent of size 18 years old. Circo’s clothes are stylish and colorful and include graphic t-shirts, hoodies, pants, shorts, sleepwear, socks, shoes, dresses, skirts, cardigans and jeans.
Circo also has a wide variety of items to decorate kids’ bedrooms, bathrooms and casual environments with towels, shower curtains, bathroom accessories and even bean chairs. Bedroom décor items include organizational items like baskets, totes and drawers, and also comforters, bedding, quilts and rugs, as well as decorative elements such as pillows, lamps and other accessories.
The brand's furniture options include armoirs, storage beds, dressers and storage benches and units in classic designs that come in mahogany or white.
Target’s initial focus at its inception was to offer high quality items at low prices. This concept has prevailed over the years and the company continues to offer a great selection of items for the home at very reasonable prices.
When it comes to its private label Circo, Target hit it again right on the bulls eye. The brand, which started as a clothing line and has expanded to kids décor, toys and furniture, offers a great selection of basic - and not-so-basic- items for kids with a focus on quality and stylish designs.
Following the focus of great designs at affordable prices, the Circo brand of clothing offers great value for the money without sacrificing on great design and style for kids. Circo clothes are fun, colorful and vibrant, honoring what the company believes are key ingredients in kids apparel.
Target was one of the first American companies to establish the practice of giving 5 percent of pretax earnings back to the communities where it operates in 1946. Today, Target gives approximately $4 million each week through this program. The company is committed to reaching out to the communities where it operates in areas of education and environment and its members devote hundreds of hours to volunteer work around the country.
For its great design, quality and price and for its responsible corporate practices, we have to give Circo 5 stars out of 5.
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