The Bobbie Brooks line of clothing for kids and adults is manufactured for exclusive sale at Dollar General stores around the country. At the height of the Great Depression, J.L. Turner and his son Cal Turner began liquidating the inventory of general stores that had gone bankrupt. They turned around and opened a wholesale store--which quickly gave way to a more general discount retail model. When the family started the first Dollar General store in Springfield, Kentucky, in 1955, the concept revolved around the idea that no item in the store would be priced higher than a dollar.
The immense popularity of the original Dollar General stores spurred company growth over the next several decades. Today, the retailer owns and operates more than 11,000 stores, which are spread across 40 states. Though it's no longer family-owned, Dollar General strives to maintain the same devotion to quality that was the hallmark of its inception under the Turners. The business model has also changed slightly over the years. Items don't necessarily cost less than a dollar anymore (though many still do), and the stores more closely follow the practices of other discount retailers. Dollar General maintains a working relationship with many of the top consumer goods brands in the nation, but it also manufactures and sells several of its own exclusive lines like Bobbie Brooks.
Babies & Kids Merchandise
One of the most diverse house brands from Dollar General, Bobbie Brooks is geared toward females of all ages--from babies to girls to adult women. Clothes for infants and toddlers include options like shorts, pants, tops, sweatshirts, and dresses. Many of these individual pieces are grouped and sold together as complete outfits. You'll find a much wider selection for slightly older girls. Short- and long-sleeved graphic tees feature diverse prints that can fit a range of tastes. You'll also find stylish tops like tunics, blouses, and henleys, as well as hoodies and sweatshirts. Dresses are available in a range of styles, and many of them feature bright colors and patterns. When it comes to bottoms, Bobbie Brooks offers skirts, shorts, jeans, capris, leggings, and more. The brand also specializes in affordable workout clothes, loungewear, and sleepwear.
Older girls and teens have an even broader selection of Bobbie Brooks clothing to choose from. The brand branches out into more conservative, formal tops in addition to its contemporary, fashion-forward styles--so there's truly something for everyone. Dresses, rompers, vests, and sweaters run the gamut, and the line even has a limited selection of bras and underwear.
Discount stores like Dollar General tend to get a bad rap when it comes to their clothing selections, but many of the options from Bobbie Brooks are comfortable, durable, and fashionable. The brand's sweet spot really falls within its line for younger girls because the clothes are feminine, bright, and trendy without going over the top. Moving into adult sizes, young women are likely to find that fewer Bobbie Brooks styles appeal to them--though they may still be able to find a few outfits that suit their tastes. The best part about this brand is the price. Since Dollar General is devoted to affordability first and foremost, these styles won't break your budget and may really help beef up your wardrobe. We give Bobbie Brooks 4 stars out of 5.
- Established 1955 (Dollar General)
- Affordable clothes for girls and women
- Sold at:
- Dollar General stores and online
- Types of items:
- T-shirts, blouses, tunics, tanks, camis, henleys, sweatshirts, hoodies, dresses, loungewear, sleepwear, skirts, shorts, jeans, capris, leggings, vests, rompers, underwear, bras
- Related brands:
- DG, DG Baby, Smart & Simple