In 1969, tired of trying to find jeans that fit right, Don Fisher decided to take matters into his own hands and, together with his wife Doris, opened his own store where he could find what he needed. That store was the Gap, one of the biggest clothing retailers in the world. Today, the Gap has more than 3,500 stores around the world - 3,100 company-owned and 375 being franchises - and 136,000 employees. The Gap also has online presence in 98 countries around the world.
The company still has its headquarters in San Francisco and does its Product Design in San Francisco, New York and London.
Gap Inc is comprised of Gap, GapKids, babyGap, GapMaternity, GapBody, Banana Republic, Old Navy, Piperlime, Atleta and INTERMIX.
Some fun facts about the Gap's history:
A pair of Gap jeans were just $7 in 1969.
The first Gap store to open its doors outside the United States was in the United Kingdom in 1987.
There are 10 miles of Gap storefront windows in across the world.
babyGap follows the Gap style directives and offers clothing with clean lines in classic styles. babyGap is both modern and comfortable. The Gap style loosely follows a modern interpretation of its denim roots, which makes the brand a staple in every closet.
The baby line of Gap covers ages 0 to 5 years old at which point children graduate to GapKids, overlapping from size 4 and going to size 18 years-old. babyGap also covers sizes for small and premature babies up to 7 pounds.
Some of the trademark pieces in the babyGap collection are its jeans overalls, classic logo hoodies and one piece body suits in super soft cotton.
The colors and style of its collections are subtle and classic, adapting its season to new colors and styles, but always keeping its classic, clean look.
babyGap offers clothes for boys and girls, with its lineup of products encompassing: Body suits, tops, dresses, shorts & skirts, jeans, pants & leggings, sweaters, swimwear, one-pieces, sleepwear, baby and accessories. The accessory line includes hats, socks, shoes, headbands, blankets and bibs.
Probably no other brand represents American classic styles better than the Gap. For the last 45 years, the Gap has maintained its classic and accessible look while changing and adapting to the evolving taste of its American and international customers.
The Gap Inc. has strived to be more than a clothing retailer from the beginning and has implemented environmentally sound practices in all manufacturing facilities associated with their brand for years, such as the company's Water Quality Program established in 2004. This program monitors waste water discharge from denim laundries and implements procedures to secure and maintain water quality standards, such as reusing processed water, recovering heat from hot water rinses or recovering heat from smokestacks. With its new campaign that promises to "Do More than Sell Clothes," the Gap Inc. is living up to its founders' challenge to do more than just sell clothing by offering its employees the new suggested minimum wage of $10 an hour. The Gap Inc. will increase its minimum wage to $9 an hour in 2014 and will be at $10 an hour by 2015.
For its environmental, social and corporate fair practices and its clean, comfortable and accessible modern clothing and style, we give BabyGap five stars out of five.
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