Babies R Us
In 1948, young entrepreneur Charles Lazarus founded a baby furniture store in Washington, D.C., catering specifically to the influx of new parents at the beginning of the baby boom era. He soon started to stock toys for both babies and older children in response to demand from parents, and he realized that this underrepresented market niche could yield its own larger company. In 1957, Lazarus opened the first Toys "R" Us store with a unique supermarket model. The new location was a major hit, and the brand quickly started to expand. Toys "R" Us had spread across the country by the late '70s and became a publicly traded company in 1978.
With Toys "R" Us established as a market leader in its category, the conglomerate started trying to diversify, and it introduced Kids "R" Us in 1983 and Babies "R" Us in 1996. While the former division has since folded, Babies "R" Us has grown into the nation's leading baby supply chain. More than 250 Babies "R" Us stores are scattered across the U.S., and the retailer offers everything that expectant parents and new parents need in order to start the exciting next phase of their lives. Babies "R" Us sells major national brands in addition to manufacturing and distributing products under its own exclusive label.
Babies & Kids Merchandise
The Babies "R" Us brand is extremely wide-reaching and includes several different categories such as feeding, clothing, bedding, bathing, diapering, health & safety, and baby gear & accessories. Within feeding, you'll find everything you need to give your little one nutrition--from the early days of nursing up until your tot is eating solid food. Bibs, burp cloths, high chairs, pacifiers, kitchenware, and utensils are all available. The brand's clothing selection covers all the basics, offering bodysuits, booties, socks, pajamas, tights, and hair accessories.
Bedding includes changing pads, sheets, mattress covers, baby blankets, and more. Babies "R" Us bathing products are designed to make bath time fun for your and your child. You'll find hooded towels, washcloths, bath toys, rinse cups, and small tubs to keep your little one safe and happy. Diapering products include cloth diapers, training pants, wipes, and tools to help with toilet training. In terms of health and safety, options like humidifiers, bath thermometers, baby monitors, and baby proofing products will help make your home a safer place for your youngster. Finally, baby gear and accessories encompass walkers, bassinets, strollers, and other tools too keep your tot occupied and content at home and on the go.
Babies "R" Us made a conscious decision to focus on its exclusive brands starting in 2009, and it has introduced more than 1,600 products since then. In addition to having more control over the product line, the house brand can be priced more competitively and features some of the best deals that you'll find on necessary products. The Babies "R" Us brand has a reputation for quality among new parents, which is one reason why the retailer is so popular. Most of the products are pretty basic, but they are more than adequate to get the job done without breaking the bank. We give Babies "R" Us 4 stars out of 5.
- Established 1996
- Basic apparel and accessories for babies
- Sold at:
- Babies "R" Us stores and online
- Types of items:
- Burp cloths, bibs, pacifiers, kitchenware, utensils, high chairs, bodysuits, socks, booties, tights, sleepwear, hair accessories, blankets, sheets, changing pads, mattress covers, hooded towels, washcloths, bath toys, diapers, training pants, wipes, toilets, humidifiers, baby monitors, strollers, walkers, bassinets
- Related brands:
- oys "R" Us, Koala Baby, Little Boutique, Baby Cache, Koala Kids, tommee tippee
Babies R Us